Marketing and branding

Do you really need a business mission statement?

I spent years believing I needed a huge business mission statement to succeed. Then I realised simply loving what I do was enough. Find out how letting go of the mission mindset can lift the pressure and actually boost your business.
Do you really need a business mission statement?

My angle

Marmosets – and brand recognition for small business!

Marmosets call out to one another by name – yes, really! Here’s what these tiny wee monkeys can teach us about standing out in the online crowd and being instantly recognisable.
Marmosets – and brand recognition for small business!

Personal branding photography

Why I provide a curated collection of brand photographs

Wondering why a curated brand photo collection matters? Choosing your own images might seem ideal, but a strategic, expert-curated selection works harder for your business. If you’re a small business owner in Edinburgh or Scotland, here’s why your brand photos should be chosen for you.
Why I provide a curated collection of brand photographs

Personal branding photography

How to feel confident in your photo shoot

Feeling awkward in front of the camera? You’re not alone! Learn how to feel confident in your photo shoot with simple, practical tips to relax, look natural, and get brand photos you love. A must-read for any business owner nervous about their shoot!
How to feel confident in your photo shoot

Personal branding photography

Brand archetypes in business photography

Your brand archetype is an useful element to include when planning your business photography. Find out how understanding your archetype can shape your visual storytelling, with practical tips and Scottish brand examples to guide you.
Brand archetypes in business photography

Personal branding photography

How to use brand photos strategically

As an Edinburgh-based brand photographer, I’ve seen many small businesses invest in professional photography but not fully get the most out of it. In today’s digital world, top-notch visuals are essential – but their real power lies in using them strategically.


How to use brand photos strategically

Marketing and branding

Seasonal brand photography in Edinburgh

Seasonal brand photography can really help your content be up-to-date and relevant to your ideal clients! Find out here why it’s so important and how to do it – with heaps of ideas you can put into practice for each season.
Seasonal brand photography in Edinburgh

Personal branding photography

How to take business photos: ideas from your industry

How to take business photos by seeing what’s popular in your industry and find out why it works. It’s all about your target client’s expectations, and absolutely not mindless conformity.


How to take business photos: ideas from your industry