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A client apologised because she had only three suitable outfits for her brand shoot. Here’s why that can be plenty when the rest of the session is carefully varied.

A business photograph can show exactly what you look like yet say so little about you that, with another person in the frame, it could just as easily advertise someone else in your profession. Here’s what makes a photograph recognisably yours.

A request for an extra splash of milk should have been entirely unremarkable. Instead, one awkward exchange revealed how much customers learn about a business from the moments nobody thought to plan.

A planning call about a dog revealed a much bigger question: which parts of ourselves do we remove from our business photographs before anyone has told us they don’t belong?

My daughter went to bed at half past six in the morning. It got me thinking about summer, social media, and why spending half an hour improving your website might be a better investment than publishing another post.

“Be yourself” sounds like lovely business advice, but it doesn’t tell you what to communicate. A more useful question can make your website, content, and brand photographs much easier to plan.