Brand photography, Client work

How to show your expertise in brand photographs

Much of the expertise behind a service business is difficult to photograph because it exists inside someone’s head. One carefully chosen working detail can help the right clients recognise the knowledge, judgement, and experience behind the service.
How to show your expertise in brand photographs

Client work

Glasgow Brand Photography: Expertise without corporate stuffiness

Yvonne needed brand photographs that showed senior expertise without corporate stuffiness. This Glasgow brand photography shoot turned that distinction into a varied and useful image library.
Glasgow Brand Photography: Expertise without corporate stuffiness

My angle

The bit of YOU your business photographs keep missing

A business photograph can show exactly what you look like yet say so little about you that, with another person in the frame, it could just as easily advertise someone else in your profession. Here’s what makes a photograph recognisably yours.
The bit of YOU your business photographs keep missing

My angle

Small business customer experience: tiny details matter

A request for an extra splash of milk should have been entirely unremarkable. Instead, one awkward exchange revealed how much customers learn about a business from the moments nobody thought to plan.
Small business customer experience: tiny details matter

Brand photography, Client work

If they can’t see your work, they may not value it

When clients only see the finished result, they may miss the thought, preparation, and expertise behind it. One photograph of a heritage craftswoman at work shows how high quality, strategically created imagery can help people understand the real value of what you do.
If they can’t see your work, they may not value it

My angle

Feeling guilty about posting less?

My daughter went to bed at half past six in the morning. It got me thinking about summer, social media, and why spending half an hour improving your website might be a better investment than publishing another post.
Feeling guilty about posting less?

My angle

Why “Just be yourself” is pretty dreadful business advice

“Be yourself” sounds like lovely business advice, but it doesn’t tell you what to communicate. A more useful question can make your website, content, and brand photographs much easier to plan.
Why “Just be yourself” is pretty dreadful business advice