My angle

Feeling guilty about posting less?

My daughter went to bed at half past six in the morning. It got me thinking about summer, social media, and why spending half an hour improving your website might be a better investment than publishing another post.
Feeling guilty about posting less?

My angle

Why “Just be yourself” is pretty dreadful business advice

“Be yourself” is lovely advice if someone asks how they should behave at a dinner party. As a strategy for marketing your business, however, it’s pretty dreadful. The biggest problem with it is that it just doesn’t give you anything to do. I mean, you already ARE yourself! You’ve been yourself the entire time you’ve been


Why “Just be yourself” is pretty dreadful business advice

Brand photography

How to look professional online without looking corporate

Many independent professionals want to look credible online, but end up with imagery that feels corporate and doesn’t reflect how they actually work. Find out why that happens, and how to present your work in a way that still feels professional, but far more like you.
How to look professional online without looking corporate

Brand photography

Why independent professionals need more than a headshot

A headshot often ends up carrying more responsibility than it can support. This article explains why independent professionals need a broader set of images to show how they work and build trust.
Why independent professionals need more than a headshot

Brand photography

The SIGNAL framework: a simple way to think about business visibility

Many small business owners feel pressure around visibility online. The SIGNAL framework offers a simple way to think about business visibility and the signals a business sends through its work, identity, imagery, and communication.
The SIGNAL framework: a simple way to think about business visibility

Marketing and branding

How to rebuild business visibility after a quiet spell

Slowdowns in visibility happen for dozens of reasons, but rebuilding doesn’t require heroic effort or posting schedules you’ll resent. This post explains why infrastructure – including brand photography – makes visibility sustainable even when energy dips.
How to rebuild business visibility after a quiet spell

Marketing and branding

Why brand photography is part of your marketing infrastructure

Brand photography is often treated as something you add later, once everything else is in place. Find out why it works better as part of your marketing infrastructure from much earlier on.
Why brand photography is part of your marketing infrastructure

Marketing and branding

When business visibility advice feels manipulative rather than helpful

Business visibility advice is often presented as confident and helpful, yet can feel oddly uncomfortable to follow. This article unpicks why that happens, how certain language creates pressure, and what a clearer, more respectful approach to visibility can look like for thoughtful service-based businesses.
When business visibility advice feels manipulative rather than helpful

Marketing and branding

Wearing black in brand photos – why it’s a bad idea

Wearing black might feel safe, but in brand photos it’s a fast track to invisibility. This post explains why – and guides you through what to wear instead.
Wearing black in brand photos – why it’s a bad idea

My angle

Confessions of a secret rocker (or what getting out of your comfort zone teaches you)

The night I picked up a bass guitar for the first time – and discovered what getting out of your comfort zone truly teaches you about confidence and joy.
Confessions of a secret rocker (or what getting out of your comfort zone teaches you)