Much of the expertise behind a service business is difficult to photograph because it exists inside someone’s head. One carefully chosen working detail can help the right clients recognise the knowledge, judgement, and experience behind the service.
Practical articles on planning a brand photo shoot, choosing images with purpose,
and making brand photography work harder for your business.
How do we safeguard against turning into “That Person”? The one who experiences events only through the lens of a smartphone and judges it by the likes given on Facebook? How do we walk that line of immortalising the event highlights in photographs yet still be fully there in the moment to enjoy and really experience it? Can it even be done, or have we gone too far?

