A £7 guide that tells you exactly what to photograph for your business — and why.
Most service-based business owners already have photos. What they're missing is a system for deciding which images they actually need, what those images should show, and where they'll be used.
Without that, you end up with a folder of photos you don't quite use, visuals that feel inconsistent, and no clear way to fix it.
This guide gives you that system.
What this guide is
A short, practical digital guide for service-based business owners, particularly those in professional services, where your work involves expertise, judgement, or advice.
It walks you through a structured set of prompts to help you decide:
- What to photograph
- What each image needs to communicate
- Where it will be used across your website, LinkedIn, emails, and marketing
- How to turn those decisions into a realistic, repeatable photo plan
You can work through it before a shoot, before picking up your phone, or whenever you need to make a decision about images. It's designed to be returned to, not done once and filed away.
Who this guide is for
This guide is designed for service-based business owners who want a clearer, more manageable approach to brand photos.
It's a great fit for you if:
You work in professional services such as— consulting, coaching, legal, financial, HR, or similar
You're running your own business, without a team handling your content or marketing
You have photos but don't use them consistently, because they don't quite do what you need
Your visuals feel pieced together rather than planned
You want a straightforward method, not another thing to figure out from scratch
You want to feel like you've got a proper plan, something to keep referring back to
You don't need to be comfortable on camera, and you don't need any specialist equipment. Knowing what you're trying to show before you pick up a camera is what really matters - and that's what this guide gives you.
What's inside
Inside The Brand Photo Starter Kit, you’ll find a set of clear, practical prompts that help you plan the kinds of images your business actually needs.
The guide covers why and how to photograph:
Each section explains what the images are for, not just what to photograph.
The final section shows you how to build these into a photo plan you can use and reuse.
What this guide is not
This guide isn’t a photography course, and it isn’t about teaching you how to use a camera. It won’t cover camera settings, lighting techniques, editing, or styling. It’s not about creating a new look for your brand or reinventing how you present yourself online.
It's a planning tool. Its job is to help you decide what your images need to do, so that when you do photograph, you're not just winging it.
What you'll get
A practical resource you can download and keep to return to as often as you want
A structured set of prompts to help you plan brand photos for your business
Clear guidance you can use whether you’re photographing yourself or preparing for a future shoot
It’s designed to remove uncertainty around brand photos and make visual planning feel simpler and more manageable.
Price and access
£7
The Brand Photo Starter Kit is available as a one-off digital download.
Once you complete your purchase, you’ll receive instant access by email so you can start using the guide straight away.