Do your business images attract or repel potential new clients? (Do you even know?)


Do your business images attract or repel potential new clients? (Do you know?)

To be noticed and make sales, you NEED to be sure that:

Your business images convert

You get visitors to your website, but are your conversion rates are low?

I get it - it's easy to get so involved in working in your business, you forget what it looks like to other people when they find you online!

Your images reflect what you do

Maybe you're secretly a bit embarrassed by your online presence and are pretty sure it doesn't reflect how damn GOOD you are at what you do?

Your images support your marketing messages

You work so hard on your business, shouldn't your visuals support your aims and do the same? (Yes!)

It's busy out there ...

It's hard when you're a small business owner struggling to be seen online and get the engagement (and the conversion) you need.

You have to stand out and be noticed amongst all these other business owners. According to Businesses in Scotland  there are:


private sector businesses


businesses in Edinburgh alone


small businesses in Edinburgh with fewer than 50 employees

And that's just for local businesses. If you're an online business? You need to stand out from the rest of the world!

visual content audit - importance of visuals diagram

Stats from Brain Rules by molecular biologist John Medina

If your brand visuals are up to scratch, you'll look expert, professional, current, and VERY relevant to your ideal clients.

But ... how you do you know if they're up to scratch? 

Wouldn't it be great if you had a fresh set of expert eyes on your business visuals to tell you what's wrong and how exactly to fix it?

About me, Donna Green

I'm a personal branding photographer in Edinburgh and I give small business owners across Scotland bang-on-brand visuals which help their ideal clients get to know, like, and trust them, and ultimately buy from them.

You can find out everything you need to know about this in my Ultimate Guide to Brand Photography and Business Headshots in Scotland (it's a biggie!)

By booking a Visual Content Audit with me, you can benefit from my experience and training as a brand photography specialist - I know exactly how “putting yourself out there” with the right images helps your business shine and gets you noticed (and booked!) by your ideal clients.

Is a Visual Content Audit right for you?

This could be perfect for you if:

  • You're using stock photographs but aren't sure you're using the right images in the right places. You know the right visuals are vital to make that all important brilliant first impression but aren't sure you've nailed it.
  • You've had yourself and your business professionally photographed before but didn't get any advice on how to use the images - what looks best where? Would switching things around help get your message across more quickly and effectively?
  • You're flying by the seat of your pants with selfies and smartphone photos - you're not yet ready to invest in professional photography but want to make sure you're making the best of what you have so far. 
  • You've got at least a good handful of images which you're currently using.
  • You're reasonably clear on who your target audience is and what you're trying to say to them.
  • You're not very clear on the techy stuff to do with the photos you use ... Sizing, cropping, alt tagging, resolutions, image naming, etc - you know getting this wrong can be very problematic, but it all just sounds so confusing! (But I can help you.)

Maybe not for you if:

  • You're barely using images at all. (Eeeek! In that case, you better read my post on why professional photography is important for your business!)
  • You're just getting started and aren't yet at all clear on your ideal client, who your audience is, what makes you different, and what you're trying to say. 
  • Your phone's ringing off the hook and you're making money hand over fist in your business - you're too busy right now to think about your visuals. (Come back to me when you get the chance to draw breath, when you're looking at how to grow your business.)
  • You've had a brand shoot not long ago and your photographer advised you on which images you should be using where, and it's working. 
  • You're just about to hire a designer and have your entire website and digital presence significantly revamped. Chances are you'll get advice on what images to use where and why, but if it's not, wait till your new design has been live for a wee while. You'll have had the chance to see what's working and what isn't.

What do you get with a Visual Content Audit?

Consultation questionnaire

Consultation call, 1 hour+

Report and action plan

If you're not ready for a brand photoshoot yetor even if you've had one already but aren't sure you're using the right images in the right places, I can help you use what you already have in the best possible way to help propel your business forward.

Get my expert eyes on your social media profiles, websites, launch images, social ad images, print collateral, PR photos, etc - and find out how to make your images sell for you. Which images are working for you and which are actively repelling potential clients?

Let's look at what you've currently got. What can you remove? What can you add? What can you tweak? And are the images you've got helping Google find you? This audit is about using what you have but more effectively, and making sure your visual content shows who you are, what you do, and why you're doing it as much as it possibly can.

Here's how it works


You show me your stuff!

I send you a questionnaire so I can find out a bit about your business and find your website and social profiles. (Okay, yes, so I stalk!)

Tell me what you want them to say and to whom, and I'll have a really good poke around.

Using my brand photography expertise, I'll find out exactly which of your visuals are and aren't helping you sell. And which aren't.


Decide what you'd like to cover

Perhaps you want to dig deeply into how each and every page of your website looks and discuss whether each image is working for you.

Or maybe you'd rather cover everything from the images and layout of your website to your social profile images, banner/cover images, featured images, your IG grid, story icons, and colour schemes?


We have a consultation call

We'll spend an hour or so on zoom discussing my findings, and you can ask me anything about your visuals. We'll go over any pitfalls and help you climb out of them.

We'll see what you've already got, see what looks best and where, and figure out what else you need.


I give you my report and action plan

You'll then get a full, easy to follow, report and action plan for how to fix what's not working for you.

It's not a redesign and you won't get a new logo or be told to use different fonts - but you WILL find out how you can use your images in a better way to support your unique brand messaging.


I've only got stock images - can you still help?

Of course! Let's check that they're the RIGHT stock images, in the right places. I can advise you on what else you need, and I'll give you some pointers for any extra images you need to take yourself - and how.

What do you look at other than my website?

Anything in your business which uses images! Social media channels, emails, print media, presentations, ad materials - whatever you like.

Can you check my copy as well?

If I see anything that I think is really off, I'll mention it and suggest you might like to look into changing it. But I'm not a copywriter and this Audit is about your images, not your words.

Do I get design advice for my website too?

If I spot anything that glaringly isn't working for you, I'll make suggestions for changes you could think about making. However, I'm not a web designer and we'll be focusing primarily on the images you're using in your business.

What are the timescales?

Right away after you've booked your Visual Content Audit, I'll send you a questionnaire which will give me insight into your business and your target market. It shouldn't take you too long to complete as it's all things you already know. 

Once I've received your completed questionnaire, I'll need a couple of days or so to have a good look at all your "stuff" then we'll have a zoom call to discuss it all. 

I'll give you a written report and action plan within a week after the call. 

Then you've got two weeks after that where I'll be on hand by email to answer any further questions or give any more advice you might need. 

How do I book?

Click a "book" button on this page, which will take you to my calendar where you can book an hour long appointment.

You'll be asked for payment when you book, so just pop your card details in and that'll get you in the diary for the call. 

Right after you've booked I'll send you the questionnaire. 


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