Visual content audit
Visual content audit for small businesses

A clear, practical review of how your images are working for your business

£190

A visual content audit is for business owners who already have images in use, but are unsure whether they are actually helping.

You might have professional photographs, stock imagery, or a mix of both. You might feel that your website and profiles look fine, but something is not quite landing. Or you may simply want reassurance that your visuals are doing their job properly.

This audit gives you a calm, expert review of how your images are being used, what is working, and what could be improved, without redesigning everything or starting again from scratch.

What a visual content audit looks at

The audit focuses on how your existing images support clarity, credibility, and understanding.

Depending on what you want reviewed, this can include:

  • Your website pages and featured images
  • Social media profiles and cover images
  • About pages, service pages, and calls to action
  • Launch or campaign imagery
  • Consistency of editing, tone, and visual language
  • Basic technical considerations such as sizing, cropping, and image use

The aim is not to criticise your work. It is to help you see your visuals from the outside and understand how they are likely being read by someone encountering your business for the first time.

When this is particularly useful

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You are using stock images and want to be sure they are helping rather than confusing

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You are relying on a mixture of older photos, phone images, and newer content

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You had a photoshoot but didn't receive guidance on how to use the images

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You are not ready for a new photoshoot but want to use what you have more effectively

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You want clearer direction before investing in photography, design, or a website update

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What a visual content is not

A visual content audit is not a redesign, a branding overhaul, a replacement for professional photography, or a critique of your personal appearance in photos. 

It is a practical review focused on clarity, use, and alignment.

What you receive with visual content audit

£190

GET  IN  TOUCH
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BEFORE

  • A short questionnaire to understand your business, audience, and goals
  • Links provided to the platforms and pages you would like reviewed
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DURING

  • A one-hour consultation call where we go through my findings together
  • Clear explanations of what is working and what could be improved
  • Clear explanations of what is working and what could be improved
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AFTER

  • A written summary and action plan
  • Clear, prioritised suggestions you can implement at your own pace
  • Guidance on whether further photography or updates would be useful, and why

How this fits with my other services

Some people book a visual content audit as a standalone piece of support. Others use it as a way to clarify what they need before booking photography.

If it becomes clear that new images would be genuinely useful, I will explain what type of session would make sense and why. If not, you will still leave with practical guidance you can act on immediately.

There is no expectation to book anything further.

FAQs about visual content audits

I only use stock images. Can you still help?

Yes. The audit looks at how images are being used and understood, regardless of where they come from.

Do you look at more than just my website?

Yes. We can include social media profiles, launch assets, and other visual touchpoints if helpful.

Do you review copy as well?

The focus is on visuals, but I will flag where images and words are not working well together.

Do you give design advice?

I do not redesign layouts, but I will comment on how images are supporting or undermining the structure that is already in place.

What are the timescales?

Audits are usually booked within a couple of weeks, depending on availability.

How do I book?

You can book a visual content audit with me here, or contact me directly if you'd like to speak to me about it first. 

A straightforward next step

If you would like a clear, external view of how your images are working, a visual content audit is a simple place to start.

There is no obligation beyond the session itself. You will leave with practical insight and a clear action plan you can use at your own pace.

book  now