Are your brand visuals losing you business?
Do your business images work for you and help you attract more clients? Or are they repelling them?
It's hard when you're a small business owner struggling to be seen online and get the engagement (and the conversion) you need.
It's busy out there ...
You have to stand out and be noticed amongst all these other business owners. In Scotland there are:
private sector businesses
businesses in Edinburgh alone
small businesses in Edinburgh with fewer than 50 employees
Data from Businesses in Scotland in 2021
And that's just for local businesses. If you're an online business? You need to stand out from the rest of the world!
To be noticed and make sales you NEED to be sure that:
⭐️ Your business images convert - you get visitors to your website, but are your conversion rates are low? I get it - it's easy to get so involved in working in your business, you forget what it looks like to other people when they find you online!
⭐️ Your images reflect what you do - but maybe you're secretly a bit embarrassed by your online presence and are pretty sure it doesn't reflect how damn GOOD you are at what you do.
⭐️ Your images support your marketing messages - you work so hard on your business, shouldn't your visuals support your aims and do the same? (Yes!)
If your brand visuals are up to scratch, you'll look expert, professional, current, and VERY relevant to your ideal clients.
But how you do you know if they're up to scratch?
Wouldn't it be great if you had a fresh set of expert eyes on your business visuals to tell you what's wrong and how exactly to fix it?
You need a Visual Content Audit and Action Plan!
** £150 ** till end April 2022, then increasing to £200
Who's this for?
A visual content audit is for you if ...
But probably not for you if ...
What do you get?
hour+ long consultation call
Report and action plan
Follow-up support for two weeks
⚡ If you're not ready for a brand photoshoot yet, or even if you've had one already but aren't sure you're using the right images in the right places, I can help you use what you already have in the best possible way to propel your business forward.
⚡ Get my expert eyes on your social media profiles, websites, launch images, social ad images, print collateral, PR photos, etc - and find out how to make your images sell for you. Which images are working for you and which are actively repelling potential clients?
⚡ Let's look at what you've currently got. What can you remove? What can you add? What can you tweak? And are the images you've got helping Google find you? This audit is about using what you have but more effectively, and making sure your visual content shows who you are, what you do, and why you're doing it as much as it possibly can.
Here's how it works
You show me your stuff!
I send you a questionnaire so I can find out a bit about your business and find your website and social profiles. (Okay, yes, so I stalk!)
Tell me what you want them to say and to whom, and I'll have a really good poke around.
Using my brand photography expertise, I'll find out exactly which of your visuals are and aren't helping you sell. And which aren't.
Decide what you'd like to cover
Perhaps you want to dig deeply into how each and every page of your website looks and discuss whether each image is working for you.
Or maybe you'd rather cover everything from the images and layout of your website to your social profile images, banner/cover images, featured images, your IG grid, story icons, and colour schemes?
We have a consultation call
We'll spend an hour or so on zoom discussing my findings, and you can ask me anything about your visuals. We'll go over any pitfalls and help you climb out of them.
We'll see what you've already got, see what looks best and where, and figure out what else you need.
I give you my report and action plan
You'll then get a full, easy to follow, report and action plan for how to fix what's not working for you.
It's not a redesign and you won't get a new logo or be told to use different fonts - but you WILL find out how you can use your images in a better way to support your unique brand messaging.
About me, Donna Green
I'm a personal branding photographer in Edinburgh and I help small business owners get more business through the power of bang-on-brand visuals which help your ideal clients get to know, like, and trust you, and then buy from you.
You can find out everything you need to know about this in my Ultimate Guide to Brand Photography and Business Headshots in Scotland - it's a biggie!
By booking a Visual Content Audit with me, you can benefit from my experience and training as a brand photography specialist - I know exactly how “putting yourself out there” with the right images helps your business shine and gets you noticed (and booked!) by your ideal clients.
I've only got stock images - can you still help?
Of course! Let's check that they're the RIGHT stock images, in the right places. I can advise you on what else you need, and I'll give you some pointers for any extra images you need to take yourself - and how.
What do you look at other than my website?
Anything in your business which uses images! Social media channels, emails, print media, presentations, ad materials - whatever you like.
Can you check my copy as well?
If I see anything that I think is really off, I'll mention it and suggest you might like to look into changing it. But I'm not a copywriter and this Audit is about your images, not your words.
Do I get design advice for my website too?
If I spot anything that glaringly isn't working for you, I'll make suggestions for changes you could think about making. However, I'm not a web designer and we'll be focusing primarily on the images you're using in your business.
What are the timescales?
Right away after you've booked your Visual Content Audit, I'll send you a questionnaire which will give me insight into your business and your target market. It shouldn't take you too long to complete as it's all things you already know.
Once I've received your completed questionnaire, I'll need a couple of days or so to have a good look at all your "stuff" then we'll have a zoom call to discuss it all.
I'll give you a written report and action plan within a week after the call.
Then you've got two weeks after that where I'll be on hand by email to answer any further questions or give any more advice you might need.
How do I book?
Click one of the "book" buttons on this page, which will take you to my calendar where you can book an hour long appointment. You'll be asked for payment when you book, so just pop your card details in and that'll get you in the diary for the call.
Right after you've booked I'll send you the questionnaire.
Book your Visual Content Audit within ...
You missed out!
... and you'll get £100 off a full personal branding photography shoot, valid for the whole of 2022 - speak to me for details!
Booking in January? You'll get £100 off a full personal branding photography shoot, valid for the whole of 2022 - speak to me for details!