UPDATED FOR 2025
Looking for brand photography in Edinburgh? Need to update your business branding photos? The best locations for brand photo shoots can transform your images, helping your business stand out with the right setting.
This post was originally titled "6 ways to find the perfect location for your next brand photo shoot", but I’ve now completely rewritten it for 2025 with expert insights, personal experiences, and a step-by-step guide to help you choose the perfect Edinburgh location for your brand photography.
Why this stuff matters
Everything was so white. My footsteps clacked on the gleaming tiles – would I scratch them? My head throbbed from the shards of noon sun piercing through the vast glass roof.
I tried not to look down at my shoes. The blinding light had picked up the splatter of mud on my left boot – a reminder of my morning dog walk through the woods. Then I thought about my cat, who had demanded a hug before I left the house. It was spring. He was shedding.
As I almost ran to keep up with the haughty, stifly-smiling woman leading me through the soulless office space, I felt completely out of place. The cold, sharp, modern architecture clashed with everything I loved.
And that’s the point.
Imagine if I had chosen to have a brand photo shoot there! If people saw my brand images set against that stark white, ultra-modern office complex, they’d assume I was corporate, formal, structured – someone I’m not. Oh HOW I am not ..! It would have sent completely the wrong message about me and my work.
That’s why finding the best locations in Edinburgh for brand photo shoots is critical - it’s about selecting a setting that reflects your brand and connects with your audience.
Why working with a photographer who really knows Edinburgh matters
Edinburgh is a visually stunning city, but hell if it’s not also busy, unpredictable, and often packed with tourists! If you don’t know where to look, it’s easy to end up somewhere overcrowded, making it hard to relax and get natural images, or in a spot that’s poorly lit or overused, so - horrors! - your brand photos end up looking like everyone else’s.
I may not be a local yet - maybe give me another lifetime! - but after nearly 35 years of living and working in Edinburgh, I KNOW this place. Not just the tourist hotspots or the main thoroughfares, but the best locations in Edinburgh for brand photo shoots, including hidden gems that most folks don’t even realise exist.
Because I’ve lived here for decades, I’ve discovered places that many people don’t know about. I know where to find soft, natural light at different times of day, which locations are picturesque yet peaceful, the best urban settings that don’t feel too harsh or cold, and lovely indoor spaces that feel welcoming and relaxed.
I’ve walked most corners of this city - not just the well-known scenic routes, but the hidden paths, unexpected cut-throughs, and beautiful little spots that you’d never notice unless you’ve spent years exploring on foot. I’ve discovered lots of places that aren’t on the usual brand photography radar, spots that are perfectly lit, quietly tucked away, and full of character.
Whether it’s a stunning cobbled mews that’s hidden just off a busy street, a peaceful green space that’s completely deserted even at weekends, or a quaint wee courtyard that offers incredible backdrops without the crowds, I’ve got lots of ideas of where to photograph.
And because I regularly drive all around to take the dog out, I know not just the central areas, but also those slightly further-out locations that are well worth the short journey for something really special.
Last year, I did a women’s self-defence class down in Leith. Not only did we learn some great moves for getting out of potential bother, but we also got a solid rundown of the dodgy areas you’re best off avoiding in the first place. Just in case you think I’m making Edinburgh out to be a right Utopia, trust me, I know its downsides too. There are parts of this city that are unsafe shit holes, so let’s not go romanticising the place too much!
Your brand photo shoot should be exciting – not stressful
I want my clients to feel confident and relaxed going into their shoot, not worried about location choices or second-guessing whether they’ve picked the right spot. That’s why I take the pressure off you. Instead of feeling like you need to hunt for the perfect setting, you get my expert guidance every step of the way.
I’ll help you match your brand to the right setting so your location strengthens your message, choose places where you can feel at ease and be yourself, and (vitally!) make sure we get variety and impact from your images so you have a versatile set of high-quality brand photos that work across your website, marketing, and social media.
Of course, I haven’t given away all my best locations here, ha! Some of my absolute favourite wee spots are ones I keep just for my clients.
When we work together, I’ll help you find the perfect location for your brand, whether it’s one of Edinburgh’s well-loved and “weell kent” places or one of my lesser known go-to spots that I only reveal in our planning process.
You don’t have to choose your location alone
One of the biggest concerns my clients have before working with me is that they feel overwhelmed by trying to decide where they need to be photographed. After all, Edinburgh has so many beautiful locations, so how on earth do you choose the right ones? What if you pick somewhere that doesn’t quite work, or is completely duff?
Let me reassure you – you don’t need to figure this out by yourself.
In fact ... I’d rather you didn’t.
Choosing the right location is something we decide together. You don’t have to come to me with a perfect plan or a list of places already picked out – though if you have ideas, I’d love to hear them!
During our shoot planning process, we’ll talk through your brand personality and messaging, what kind of environment makes you feel most comfortable and confident, and which colours, textures, and settings will complement your brand visuals. We’ll also cover practical considerations like lighting, accessibility, and weather backup options – because, let’s face it, this is Edinburgh, the weather’s often shit, and we always need a Plan B!
We start by getting crystal clear on your brand. Before we even think about locations, you’ll complete my Brand Blueprint questionnaire, which helps us dig deep into your brand personality, audience, and the emotions you want to evoke. That way, when we choose a setting, it’s not just somewhere that looks nice – it’s a place that truly aligns with your business.
Once we’ve defined your brand identity, I’ll help you decide on a selection of locations that fit your unique style, message, and audience. You won’t have to spend hours scrolling through Google Maps or Instagram, guessing which places might work … If you want to, of course, do that! And share your findings with me. But you don’t have to do that.
If you need a variety of images for different marketing purposes, I’ll help you choose locations that give you maximum flexibility. That way, you walk away with an expertly curated collection of photos that work across your website, social media, press features, and beyond.
And beyond aesthetics, I also consider lighting, privacy, accessibility, and comfort of places we pick for your brand photo shoot. I know where the light is best at different times of day, which locations get busy, and where we can get the best variety in a short space of time.
By the time we finalise your locations, you’ll know with confidence that we’ve picked the perfect places to bring your brand to life.
Your location sets the tone for your brand
A photo shoot is more than just a collection of images. It’s a visual representation of who you are and how you work. The setting of your photo shoot plays a huge role in communicating your brand’s personality, values, and overall aesthetic. A carefully chosen location makes it easier to connect with your ideal audience, while the wrong setting can send mixed signals or create an impression that doesn’t align with who you truly are.
Think about it like this:
- A business coach who helps clients scale their companies might want to project a sense of professionalism and authority. A sleek, well-lit co-working space or a stylish office would reinforce that message far better than a busy café with mismatched furniture.
- A yoga instructor who promotes relaxation and mindfulness wouldn’t want a backdrop of a crowded urban street. A peaceful natural setting - like a quiet garden or a sandy beach - would be a much better fit.
- A copywriter or social media strategist who helps businesses tell their stories might need an environment that feels both creative and approachable - perhaps a stylish coffee shop, a book-filled workspace, or an urban location with pops of colour and personality.
This is why choosing the right location isn’t just about what looks nice - it’s about what makes sense for your brand.
We're going to talk about ...
Everything you need to know about choosing a brand photo shoot location! You’ll learn:
- How to define your brand identity so your location aligns with your message.
- The pros and cons of indoor vs outdoor photo shoots and which is right for you.
- My insider’s guide to great brand photo shoot locations in Edinburgh.
- The practical factors you need to consider before committing to a location.
By the end, you’ll feel completely confident about where to have your shoot - and you’ll know exactly how to choose a setting that helps you connect with the right clients.
Let’s crack on!
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Define your brand identity before choosing a location
Before we even start thinking about where to shoot, we need to take a step back and ask:
What do I want my brand photos to say about me?
It’s easy to assume that picking a location is just about the look of it - choosing somewhere “nice” or “pretty” that photographs well. But in reality, the right setting does far more than just look good. It reinforces your brand personality, creates an emotional connection with your audience, and helps attract the right clients.
A location that doesn’t align with your brand identity can actually work against you, creating confusion or sending mixed messages. That’s why, before we even start considering locations, we take a step back and get crystal clear on your brand.
And this is where my Brand Blueprint questionnaire comes in.
1. Before location scouting, we define your brand together
When we work together, you won’t be expected to figure everything out on your own. Every brand photography client I work with completes my Brand Blueprint questionnaire, which helps us dig deep into your brand identity, messaging, and values before we even think about locations.
My Brand Blueprint questionnaire isn’t just a simple Q&A, it’s an in-depth strategic tool that helps us:
- Identify your brand personality - so we can choose a location that aligns with it.
- Understand your ideal audience - so your photos will resonate with them.
- Uncover the emotions you want to evoke - so your location helps reinforce them.
- Map out how and where you work - so we pick locations that feel authentic.
By the time we start discussing locations, we’ll already have a strong foundation for what will work best for you.
2. Essential questions we explore in your Brand Blueprint questionnaire
Within the client Brand Blueprint questionnaire, there are some key questions that help guide us to the perfect location for your shoot. These include:
a) How would I describe my brand’s personality?
Every brand has a personality, and your photos should reflect yours. Think about how you’d describe your brand’s tone, energy, and unique characteristics. You might be:
- Bold and dynamic – a high-energy, confident brand with a strong presence.
- Calm and serene – a nurturing, gentle brand that evokes a sense of peace.
- Creative and quirky – a unique, outside-the-box brand with a fun edge.
- Elegant and high-end – a polished, aspirational brand that exudes professionalism.
Don’t worry if you feel you’re a mix of these … Lots of us are. But can you identify the top one or two, perhaps? Or come up with some other characteristics which are more relevant?
Your answers to this section in the Brand Blueprint questionnaire help us define which locations match your brand best.
If you’re unsure how to define your brand personality, think about how your clients describe you. What words do they use? Professional? Approachable? Inspiring? Warm? These are great indicators of the vibe your brand photos should convey.
Examples
The creative social media consultant
Emma is a social media strategist who helps small business owners grow their brands online. Her content is bold, playful, and packed with personality - she’s not afraid to bring humour into her work.
If she had a brand photo shoot in a stiff corporate office, it would feel totally wrong. Instead, we’d look for a vibrant café with colourful decor, graffiti-lined streets, or a creative studio space to reflect her dynamic, fun-loving approach.
The elegant business coach
Kate is a high-end business coach working with female entrepreneurs who want to elevate their brands. She positions herself as luxurious, aspirational, and professional. A cluttered coffee shop wouldn’t align with her brand - she needs a setting that feels premium.
A boutique hotel, a stunning Georgian townhouse, or an elegant members-only club would be far better suited to reinforcing her brand identity.
b) How your clothing style and brand location should align
When choosing a location for your brand photo shoot, it’s important to consider not just your brand personality, but also what you naturally wear in your day-to-day life.
Your clothing and your surroundings should feel cohesive and natural together - otherwise, your photos might create a disconnect between how you present yourself and how your brand is perceived.
Think about your wardrobe. Do you gravitate towards structured, tailored pieces? Relaxed, casual outfits? Soft, flowing fabrics? The location we choose should feel like an extension of your personal and brand style.
This is why I always guide my clients through the entire styling and location process as part of our shoot planning. If you have a strong personal style, we’ll make sure your surroundings work with your outfits, rather than against them.
Your location should feel like a natural extension of you - right down to what you wear.
Examples
The creative designer
Amanda, a graphic designer, wears bright, bold outfits that reflect her playful, high-energy brand. A neutral-toned office wouldn’t work for her - it would feel too stark and corporate.
Instead, she needs a vibrant urban setting with colourful street art and creative energy to match her aesthetic.
The slow-living wellness coach
Sophie, a wellness coach, loves natural textures, soft earthy tones, and flowing clothing. A glass-walled city office would clash with her brand.
Instead, she needs a calming outdoor location with warm stone walls and soft greenery to reflect her grounded, holistic approach.
c) Where do I actually do my work? (Not just where do I WANT to do my work! Ha!)
Your location should feel authentic to the way you run your business. It’s great to think aspirationally, but your audience also needs to recognise the real you. If in reality you work from a cupboard in Wester Hailes, it might not be completely honest to imply you have the most stunning, high-end office all to yourself in Heriot Row.
My Brand Blueprint questionnaire will prompt you to reflect on:
- Do you work in a co-working space, home office, creative studio, or coffee shop?
- Do you meet clients in formal business spaces or casual environments?
- Do you work one-on-one, in groups, or remotely?
Examples
The marketing consultant
Jessica is a freelance digital marketer who works remotely with clients all over the world. She rarely meets these people in person, so it wouldn’t make sense for her shoot to take place in a formal office.
Instead, we’d photograph her working in her beautiful home office, enjoying a relaxed coffee in a café, or taking a Zoom call from a warm lounge space - settings that feel authentic to her work style.
The Personal Trainer
Calum is a personal trainer and nutrition coach who works with clients outdoors and in gyms. It wouldn’t make sense for him to have his photos taken in a formal indoor setting.
Instead, we’d choose an open park, a gym space, or an urban environment where movement-based shots feel natural.
d) How do I want my potential clients to feel about me?
Brand photography isn’t just about what your audience sees - it’s about what they feel when they look at your images. The right location can help set the tone for how your brand is perceived.
- Trust and credibility – professional, structured settings such as well-lit, well-appointed offices, high-end hotels, or private members’ clubs.
- Warmth and approachability – welcoming cafés, bookshops, or relaxed home office environments.
- Energy and movement – outdoor parks, city streets, creative studio spaces.
- Luxury and exclusivity – boutique spaces, private homes, stylish urban interiors.
I want you to have brand photos that sell. Save this to your Pinterest and make sure you pick the perfect location in Edinburgh for your brand photography.
3. Final thoughts on defining your brand identity
Your location should feel aligned with who you are and what your business represents. But as you can see, you don’t have to figure that out alone!
By working through my Brand Blueprint questionnaire, we uncover all of this together.
This is why I never expect my clients to pick their location by themselves. Every photo shoot I plan starts with brand clarity. Only once we have that foundation do we move on to choosing the perfect setting.
By the time we discuss locations, you’ll already have a clear idea of what’s right for you.
Now that you understand the importance of brand identity, let’s move on to the next big question. Should we shoot indoors or outdoors? Or both?
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Indoor -v- outdoor photo shoots, or both – what’s right for you?
Once we’ve defined your brand identity, the next big decision is whether your brand photo shoot should take place indoors, outdoors, or a combination of both.
Both options offer distinct advantages, and choosing between them is part of finding the best locations in Edinburgh for brand photo shoots that align with your brand.
- Your brand’s personality and visual identity – does your brand feel sleek and structured, or relaxed and natural?
- Where you naturally work and meet clients – are you mostly based in an office, café, co-working space, or outdoors?
- How do you want your audience to feel when they see your images – do you want to project a sense of trust and professionalism, or maybe high energy and irreverent approachability?
As with everything else, you don’t have to make this decision alone. During your shoot planning process, we’ll discuss this and how it influences what works best for your brand, how your images will be used, and whether a single location or a mix of settings will give you the most value.
Let’s have a wee look at the pros and cons of each option and whom they work best for.
1. Indoor locations – best for polished, controlled brand photography
Indoor locations provide a more structured environment where lighting, privacy, and atmosphere can be carefully controlled. They work well for brands that want an elegant, professional, or intimate feel to their images.
a) The benefits of an indoor brand photo shoot
- More privacy and control – ideal if you feel a wee bit (or a big bit!) camera-shy or don’t want to be photographed in public spaces, or if you’re temporarily NDA’d.
- Consistent lighting – no worrying about harsh sunlight or our unpredictable Scottish weather.
- Brand-aligned surroundings – we can choose a space that complements your brand colours, style, and aesthetic.
b) What types of indoor locations work best?
- Boutique cafés or co-working spaces – a great choice for coaches, consultants, or freelancers who want to showcase a work-in-progress feel in a modern but relaxed environment.
- Fancy Airbnbs or private studios – perfect for creating a professional yet warm and inviting atmosphere.
- Your home office or workspace – if your brand is built around personal connection, shooting in your real work environment can make your images feel more authentic. But if that’s not a goer, we’ll go somewhere else (though rental or hire costs may apply).
- Boutique hotels or elegant interiors – ideal for premium brands looking for a polished, luxury feel.
c) Perfect for:
- Coaches, consultants, and professionals who want structured, polished images with minimal distractions.
- Business owners who usually meet clients indoors, such as therapists, lawyers, or financial advisors.
- Lifestyle entrepreneurs, such as wellness coaches or interior designers, who want a controlled setting that matches their brand aesthetic.
d) Not so good for:
- Brands that rely on movement, action, or a lifestyle element, such as fitness trainers or adventure coaches.
- Business owners who feel stiff or unnatural in structured indoor settings.
- People who work with animals, eg dog trainers, maybe be better outdoors with them
Examples
The business consultant
Mary, a high-level business consultant, wanted to position herself as an authority in her field.
We chose a lovely wee boutique hotel with a high-end heritage looking lounge area, creating images that felt sophisticated, premium, and in line with her brand’s high-end service offering.
The brand designer
James, a brand designer, wanted images that showed him working in a relaxed but professional setting.
We shot in a co-working space with lots of natural light and stylish decor, creating an approachable, creative, and polished brand feel.
2. Outdoor locations – best for lifestyle, relaxed brand photography
Outdoor locations create images that feel fresh, dynamic, and full of energy. If your brand has an approachable, lifestyle-driven focus, an outdoor setting can really help communicate that sense of movement and ease.
a) The benefits of an outdoor brand photo shoot
- Natural, flattering light – soft daylight is great for creating images that feel fresh, natural, and engaging.
- A sense of openness and approachability – outdoor shoots can feel less staged and more dynamic.
- More variety in backgrounds – from quiet streets to city parks to nature settings, outdoor locations offer multiple looks in a single session.
b) What types of outdoor locations work best?
- City streets and urban backdrops – a great choice for creatives, digital marketers, or consultants who want a stylish, modern feel.
- Parks and green spaces – ideal for wellness brands, lifestyle businesses, or personal brands that emphasise a natural, holistic approach.
- Coastal locations or waterside settings – perfect for brands that want to evoke a sense of freedom, clarity, and inspiration.
- Historic or character-filled streets – fantastic for brands that want a sense of heritage, charm, or storytelling in their imagery.
c) Perfect for:
- Personal brands that focus on freedom, adventure, or creativity, such as life coaches, photographers, or artists.
- Wellness businesses that incorporate nature, mindfulness, or holistic wellbeing, such as yoga instructors or nutritionists.
- Service-based entrepreneurs who want a lifestyle approach, such as authors, social media strategists, or freelancers.
d) Not so good for:
- Business owners who feel self-conscious being photographed in public spaces.
- Brands that need a strong, corporate or luxury feel, which is often better achieved indoors.
Examples
The life coach
Rebecca, a life coach, wanted images that showed her open, inviting personality.
We chose a quiet park with soft greenery, creating a relaxed, authentic atmosphere that aligned with her brand.
The speaker
Iain, a public speaker, wanted a setting that reflected his confident, energetic presence.
We shot in a modern "hi tech" part of Edinburgh with bold architectural lines, reinforcing his strong, impactful brand identity.
Planning your brand photo shoot in Edinburgh? Save this blog post to your Pinterest to refer back to later.
3. Final thoughts on choosing between indoor and outdoor locations
There’s no one-size-fits-all answer to whether an indoor or outdoor setting is best. It all depends on your brand, your personality, and how you want your audience to feel when they see your images.
If you’re unsure which option is right for you, don’t worry, I’ll help you decide. I’ll guide you through choosing the perfect location based on:
- What comes out in your Brand Blueprint questionnaire, ensuring your location reflects your business identity.
- How your images will be used, so you have a comprehensive, strategic selection of photos.
- Practical considerations like lighting, privacy, and comfort, so your shoot is enjoyable and stress-free.
If you’re still on the fence, why not choose a mix of both? Many clients who book my signature branding photography package opt for a combination of indoor and outdoor settings to create a diverse collection of images for different purposes.
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My insider’s guide to some of Edinburgh’s best brand photo shoot locations
Many of my clients initially worry about choosing a location. “Where should I have my photos taken?” is a question I hear all the time. The short answer is - we decide together.
After we complete your Brand Blueprint questionnaire and get clear on your brand identity, we’ll discuss location options based on:
- Your brand personality - so the setting aligns with your business.
- How and where you work - so your images feel natural.
- The emotions you want to evoke - so the location reinforces your message.
Below, I’ve outlined some of my favourite photo shoot locations in Edinburgh - from elegant urban settings to peaceful outdoor escapes. This will give you a sense of what’s possible, but remember: the final decision will be tailored to you and your brand.
1. Best urban and city locations (for modern, polished branding)
If your brand is sleek, professional, or high-end, you’ll likely want an urban setting that reflects that. These locations work well for consultants, business coaches, marketing strategists, lawyers, or anyone offering premium services.
a) Hidden mews back streets (quaint, quiet, stylish)
Edinburgh is full of tucked-away cobbled mews streets that feel both elegant and welcoming. These locations are less busy than main roads, offering a classic yet relaxed city aesthetic. The mix of stonework, colourful doors, and charming wee details makes them a favourite for brand shoots.
Perfect for:
- Coaches, therapists, creatives, boutique business owners.
Not so good for:
- Bold, high-energy brands that need a more dramatic setting.
b) The West End (elegant Georgian townhouses, boutique feel)
If you want a setting that feels sophisticated and refined, the west end is a fantastic choice. The Georgian buildings create a timeless, high-end feel, perfect for brands that want to position themselves as premium or luxury.
Perfect for:
- Business consultants, brand designers, legal professionals, financial advisors.
Not so good for:
- Brands that want a casual, relaxed, or nature-inspired look.
c) Leith waterfront (industrial meets artistic, urban vibrancy)
Leith has transformed into one of Edinburgh’s most creative districts, with a mix of industrial architecture, colourful murals, and waterside backdrops. If your brand is modern, creative, and energetic, this area offers a great mix of contemporary city vibes and artistic charm.
Perfect for:
- Social media managers, creatives, designers, digital marketers.
Not so good for:
- Traditional businesses that need a formal, structured setting.
You know, what I still can’t get my head around is that when I first moved to Edinburgh as a nervous 18 year old fresh from the Highlands, alone in the big city for the first time, Leith was a “no go” area.
A wifie I worked with back in the day told me very firmly that “lassies don’t go to Leith, Niddrie, Granton, Pilton, Moredun, or Muirhouse on their own. Ever. And if you want to get stabbed, walk through the Meadows on your own at night or down Lothian Road.”
I’m VERY glad times have changed! (Although if I ever have occasion to be on the Meadows on my own at night, I still crap myself.)
Anyway. Moving on ..!
d) The Quartermile and Edinburgh Park (modern glass buildings, business-like aesthetic)
For brands that want a corporate yet stylish setting, these locations provide sleek glass architecture, wide open spaces, and a clean, professional look.
Perfect for:
- Tech entrepreneurs, business coaches, startup founders.
Not so good for:
- Personal brands that want warmth, personality, or a creative feel.
2. Best natural and outdoor locations (for relaxed, approachable branding)
If your brand is warm, approachable, or lifestyle-focused, outdoor locations can help capture that feeling. These spaces allow for movement, dynamic shots, and a sense of freedom, making them ideal for coaches, wellness practitioners, and creatives.
a) Dean Village (historic, charming, and peaceful)
Dean Village is one of Edinburgh’s most picturesque spots. With its riverside setting, warm stone buildings, and quiet atmosphere, it’s perfect for brands that want a soft, storytelling-driven aesthetic. The time of the day and year is an important consideration though, as it can be really touristy.
Long ago I used to have pals who lived in Dean Village and man, was I envious. Until I got a car, got kids, etc ..! Even the very thought of trying to park in that place stresses me out. (NB: Don't drive there!)
Perfect for:
- Therapists, mindfulness coaches, creatives.
Not so good for:
- High-energy brands that need a bold and modern setting.
b) Dr Neil’s Garden (hidden, peaceful, full of greenery)
I love this place! One of Edinburgh’s best-kept secrets, this tranquil garden near Holyrood Park offers lush greenery, lots of bonnie flowers, stone pathways, and a beautifully calming atmosphere.
Perfect for:
- Yoga teachers, holistic health practitioners, nutritionists.
Not so good for:
- Urban-focused brands or tech businesses that need a corporate backdrop.
c) Portobello or Yellowcraigs beach (coastal, fresh, spaceous feel)
For brands that want to convey freedom, creativity, or a connection to nature, the beach can be a fantastic setting. The open space, natural light, and relaxed vibe make it ideal for brands that want their images to feel light, airy, and full of energy.
Portobello can be a bit scuzzy in places - the sand is sometimes a bit manky with dead birds and litter, and the sea is usually a murky grey. But for just a few shots and with some judicious editing on my part, it CAN work. The big advantage is that it’s easy to get to.
Yellowcraigs is so much nicer and generally looks more coastal and less urban. There’s a lot of variety there in backdrops, too, which is great. Absolutely 100% definitely worth the wee drive.
But generally, beaches can be …
Perfect for:
- Wellness brands, fitness trainers, lifestyle brands.
Not so good for:
- Serious corporate brands that need a structured, business-like feel, or folks who don’t like a bit of breeze ruffling their hair!
Brand photography decisions shouldn’t be overwhelming. Save this guide to your Pinterest and get location ideas at a glance.
3. Final thoughts on finding the best locations in Edinburgh for your brand photography
Choosing the right location isn’t just about picking a place that looks beautiful on camera. It’s about making a strategic decision - one that ensures your brand photos help your audience instantly understand who you are, what you do, and how you work.
A well-chosen setting adds depth, personality, and authenticity to your brand imagery. It allows you to show up confidently, knowing that your surroundings are reinforcing the message you want to communicate.
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Practicalities to consider when choosing the location for your brand photography in Edinburgh
Once we’ve identified the right type of setting for your brand - whether it’s a polished urban location, a warm, inviting indoor space, or a scenic outdoor backdrop - the next step is making sure it’s practical for your shoot.
A location might look perfect in other people's photos, but that doesn’t mean it’s the right fit for you. There are logistical factors to consider - things like lighting, privacy, accessibility, parking, and comfort - all of which play a huge role in how easy, enjoyable, and successful your brand photo shoot will be.
Because I handle location scouting and planning for my clients, I make sure to think through all of these details so you don’t have to. Here are some of the most important factors I consider when choosing the ideal spot for your session.
1. Lighting – does the location have good natural light at the right time of day?
Lighting is one of the biggest factors that can make or break a brand photo shoot. Even the most stunning location will fall flat if the lighting isn’t right.
a) Indoor spaces: The challenge of artificial light
Many indoor locations - particularly cafes, co-working spaces, or Airbnbs - look beautiful in person or on their websites, but have harsh artificial lighting that creates unflattering colour casts, shadows, or inconsistent tones in photos.
Quite honestly, some indoor artificial lighting can make the non-ugliest of people look utterly horrendous, so lighting is something I pay a LOT of attention to.
Go for:
- Spaces with large windows and natural light.
Avoid:
- Dark restaurants, rooms with small windows, or locations with overhead lighting like harsh spotlights.
Example
The personal stylist
Hannah, a personal stylist, wants her brand photos to feel bright, airy, and fashion-forward.
She initially considered a particularly beautiful boutique hotel but she’d look like a panda, with shadows under her eyes due to the harsh overhead lighting everywhere.
Instead, a high-end Airbnb with white walls, huge windows, and soft natural light will give her images a luxurious and editorial feel.
b) Outdoor spaces: The best times of day for natural light
For outdoor shoots, the time of day is just as important as the location itself.
Go for:
- Golden hour (early morning or late afternoon) gives soft, flattering light that creates a warm, natural glow.
- Shaded areas or diffused light (midday on cloudy days) can help us avoid harsh shadows and squinting.
Avoid:
- Direct midday sun on clear days - it creates harsh shadows, strong contrast, and unflattering highlights.
- Dappled light in woods and forests - it makes your face look weird and multi-coloured. Not a good look.
Example
The health coach
Sarah, a holistic health coach, wanted her photos to feel calming and natural.
We chose a garden location but scheduled her shoot on a summer evening to capture the soft golden light and long shadows, avoiding the harsh midday sun that would have been too bright and stark - and desperately unflattering.
2. Privacy – will you feel at ease in this setting?
Feeling comfortable in front of the camera is essential for natural, confident brand images. If a location is too public or distracting, it can make you feel self-conscious, leading to stiff, awkward poses.
Public -v- private locations: what to consider
Go for:
- Private spaces (Airbnbs, boutique studios, co-working spaces) can be ideal for quiet, controlled sessions where you can relax and take your time.
- Semi-private locations (quiet streets, hidden mews, small cafés at off-peak hours) are often a great balance of character and comfort.
Avoid:
- Crowded tourist spots at particularly busy times or day or year, like Princes Street or the Royal Mile. There are usually far too many distractions, people in the background, and a lack of intimacy. That said, I once did a brand shoot for someone up the Royal Mile at 6.00 am on a Sunday morning once the Festival was over and we hardly saw anyone!
Example
The leadership coach
David, a leadership coach, initially wanted photos at the top of Calton Hill, an iconic Edinburgh landmark, in August, but realised he’d feel uncomfortable with crowds watching. (And I was dreading spending ages Photoshopping tourists out of the background!)
Instead, we chose a quiet wee mews street in the New Town, giving him an elegant yet still professional setting where he could relax a lot more.
3. Brand colour co-ordination – does the setting align with your brand palette?
Your location should complement your brand colours, not clash with them. Think about the tones and textures in your brand visuals:
- Soft, neutral brands – light, bright spaces with soft greys, creams, and warm wood tones.
- Bold and vibrant brands – colourful street art, urban murals, or industrial textures.
- Natural, calming brands – greenery, soft blues, warm earth tones.
Example
The interior designer
Charlotte, an interior designer, had a brand colour palette of muted browns, soft pastels, and rich navy blues.
She needs locations that have warm stonework, neutral walls, and natural light so her photos blend seamlessly with her brand aesthetic.
4. Logistics – is the location accessible, with places for outfit changes?
Practicality matters. A stunning location isn’t helpful if it’s hard to get to, too far from parking, or lacks facilities like toilets or seating for outfit changes.
Go for:
- Locations that can offer easy parking, nearby cafés, or spaces where you can sit and adjust outfits.
Avoid:
- Locations with no nearby amenities, awkward terrain, or heavy foot traffic that could slow down the shoot.
Example
The author
Kirsty, a public speaker and author, needed multiple outfits for different looks.
We chose a location with easy access to a nearby café so she could quickly change, powder her nose, and have a wee break between shots.
5. Permission to photograph - do you need to get it?
While many locations in Edinburgh are free to use for brand photography, some historic or privately managed sites require permission or permits before you can shoot there. Historic Scotland and the National Trust for Scotland often require permits for photography on their properties. Well-known sites like Edinburgh Castle, Holyrood Park, and Craigmillar Castle often require permits too.
Other areas where you may need permission include:
- The Royal Botanic Garden Edinburgh – beautiful but requires prior approval and sometimes a location fee.
- Princes Street Gardens – managed by the council, and while informal photography is fine, commercial shoots may need permission.
- The University of Edinburgh campus – some university buildings and courtyards have restrictions, especially the Old College.
- Waverley Station and train platforms – any kind of professional photography on railway property requires a permit from Network Rail.
- Private courtyards and exclusive venues – many hidden mews and high-end locations, such as The Signet Library or The Balmoral Hotel, require permission for professional photography.
When we plan your brand photo shoot, I’ll double-check whether any permits are needed and, if required, either handle the process for you or help you choose an alternative that's just as good.
I have to say though, I have photographed in some of these places and genuinely didn't know permits were required until I did the research for this blog post. (Aaaaand ... I did have a particularly nasty moment on the Castle Esplanade a good few years ago.)
I help small business owners in Edinburgh and around Scotland find the perfect brand shoot location - save this to your Pinterest to remember some of Edinburgh's best spots.
6. Final thoughts on location practicalities
Picking the perfect locations is a combination of brand strategy, aesthetics, and practical considerations. Are you starting to see now why I never expect my clients to figure it out alone?
I’ll guide you through the entire process - helping you pick a spot that fits your brand identity, makes you feel comfortable, and works logistically for a smooth, stress-free shoot.
Now that you know what to consider when choosing a location, you might be wondering:
What happens next?
If you already have a location in mind - great! We’ll refine and plan around it.
If you’re unsure - I’ll help you find the perfect place.
If you’re ready to start - let’s plan your shoot!
Book a call with me today and let’s find the perfect location together.
Make your brand photo shoot easier with the strategically perfect location
By now, you’ve seen just how important location is in brand photography - not just as a backdrop, but as a powerful tool for reinforcing your brand personality, attracting the right clients, and creating images that feel natural, authentic, and aligned with your business.
If you get one thing from what I'm banging on about here: choosing the right location is never just about looks.
A beautiful space that doesn’t reflect your brand values, work style, or the emotions you want to evoke will feel just as out of place as wearing the wrong outfit. A setting that doesn’t match your energy or business personality won’t help you connect with your audience in the way you want.
That’s why location selection is a highly strategic part of your brand photo shoot process - and it’s something I guide my clients through from the very beginning.
You don’t need to worry about finding the right setting, or second-guess yourself about where your shoot should take place. That’s my job.
I take the time to get to know your brand, your personality, and your business goals so we can choose a location that makes complete sense for you.
The power of the right location in telling your brand story
Your brand images should work hard for you - on your website, in your social media, across your marketing, and in everything you do to connect with clients.
When we get your location just right, your photos will attract more of your dream clients - people will immediately recognise that you’re the right person to help them. Your images will build instant trust and credibility as they’ll feel cohesive, polished, and strategically aligned with your business.
Marketing becomes less of a hassle because your photos truly reflect you as they naturally fit across your marketing activities.
Let’s create brand photos that feel like you.
Choosing a location for your brand photography in Edinburgh doesn’t have to be overwhelming - it should be exciting! You’re investing in your brand, creating images that will work for you for years to come, and making sure that when potential clients find you online, they immediately understand who you are and what you stand for.
So, whether you have a clear idea of your perfect location already or you’re feeling unsure, I’d love to help.
Let’s chat about your brand photo shoot, and I’ll help you find the best locations in Edinburgh for brand photo shoots - ones that feel right, look incredible, and truly reflect you and your business. Just give me a shout.
Oh, and that job interview I went for ..?
I didn’t get it.
But! I dodged a bullet, because instead I got a job in a 200 year old building on Princes Street, Edinburgh.
I didn’t feel intimidated when I walked into work every day but instead got lost in daydreams of all the people who had been there before me, feeling quite at home in the history and antiquity of its faded splendour.
Now that might be an idea for the next brand shoot I have done for myself ...
