Choosing the right outfit for your brand photoshoot can feel overwhelming, but it really doesn’t have to be, I promise!
However. (Obviously there's a however, or I wouldn't have written this article, ha!) Your clothing plays a crucial role in shaping how your audience perceives you, so selecting the perfect look isn’t just about style. It’s about making sure your outfit aligns with your brand identity, industry, and personal confidence. Whether you’re a coach, consultant, creative entrepreneur, or small business owner, the right wardrobe choices will help you appear professional, approachable, and completely in tune with your brand.
That said, the most important thing you can wear is something that makes you feel good. Confidence is key in brand photography, and nothing makes you feel more at ease than wearing an outfit you genuinely love. If you feel uncomfortable or self-conscious in your clothing, it will show in your photos.
Feeling more confident in your photoshoot helps you come across as relaxed and authentic, so choose an outfit you genuinely love.
Whether it’s a well-tailored blazer that makes you feel like a leading authority, a cosy knit or maxi dress and denim jacket that brings out your relaxed side, or even a brand-new outfit you’ve been waiting for an excuse to wear, choose something that makes you feel like the best version of yourself.
In this guide, you’ll learn exactly what to wear for a brand photoshoot, including how to choose colours that enhance your brand, what outfit styles work best for different industries, and how to avoid common styling mistakes.
Not sure what style of shoot fits your specific needs? Check out my guide on what kind of business photography you need to help you pick the perfect approach.
Whether your business branding photos will be taken indoors, outdoors, or across multiple locations, this post will help you feel fully prepared and camera-ready, so you walk away with brand photos that look polished, professional, and completely authentic to you.
Oh and by the way, Color Matters provides some fascinating articles on colour psychology and the ways different hues can influence emotions and perceptions,
Consider a professional colour and style analysis before choosing your outfits
Before diving into specific outfit choices, it’s definitely worth considering a professional colour and style analysis. Understanding which colours and styles complement your natural features not only boosts your confidence but also ensures that your wardrobe choices align seamlessly with your brand identity.
Lynsey Howell, the House of Colour
I highly recommend consulting with Lynsey Howell, an expertly trained stylist and colour analyst based in Livingston, Linlithgow, and South Queensferry. Lynsey offers personalised sessions to help you discover the colours that completely transform your appearance, as well as the clothing styles that flatter your body architecture and reflect your personality.
She also provides guidance on selecting exactly the right makeup shades for you, and even shows you how to apply it properly.
You can learn more about Lynsey's services on her House of Colour profile.
By investing in a professional colour and style analysis, you'll be better equipped to make informed wardrobe choices that not only look great on camera but also resonate with your brand's message and values.
While professional colour and style analysis can be an eye-opening and transformative experience, it’s absolutely not a requirement to make the most of my guide here. There are plenty of ways to choose outfits that align with your brand and help you feel confident in front of the camera, so let’s dig in!
Step 1: Start with your brand identity
1) Your outfit should visually communicate your brand’s personality
If you’re unsure how to align your outfits with your overall brand strategy, my guide on how to plan brand photography can help you figure out the look and feel you’re aiming for.
When choosing what to wear for your brand photoshoot, the first and most important consideration is how your outfit visually communicates your brand’s personality. Every element of your clothing, from the colours and textures to the overall style, sends a message. The goal is to ensure that message aligns with your brand’s values, industry, and the way you want to be perceived by your ideal clients.
Think about the words you want people to associate with you when they see your photos. Are you polished and professional? Warm and approachable? Creative and energetic? Your outfit choices should reinforce those traits, so your audience immediately understands who you are and what working with you might feel like.
1) How clothing shapes brand perception
First impressions are formed in seconds, and in brand photography, your outfit is a huge part of that. Here’s how different styles influence perception:
- Polished and professional - structured tailoring, neutral or dark tones, clean lines. This signals credibility, reliability, and expertise.
- Warm and approachable - softer fabrics, relaxed fits, earth tones or muted pastels. This makes you look inviting, down-to-earth, and easy to work with.
- Creative and energetic - bolder colours, statement accessories, unique textures. This expresses innovation, vibrancy, and personality.
Let’s break this down further with two practical examples:
Example: Sarah, a business coach
Sarah runs a business coaching practice that helps female entrepreneurs scale their businesses with confidence. Her brand is built around trust, expertise, and empowerment, so she needs to project credibility while also appearing approachable and supportive.
What works for Sarah:
- A well-tailored blazer in a warm navy or deep green - authoritative but not overly corporate
- A silk blouse in soft blush or warm beige - adds warmth and femininity
- Tailored dark-wash jeans or high-waisted trousers - polished but not too formal
- Minimal accessories - gold studs and a delicate necklace for a refined look
Why? This outfit blends professionalism with warmth, making her look polished yet relatable - ideal for attracting ambitious but sometimes nervous entrepreneurs who want a strong but kind mentor.
A rigid, ultra-corporate black suit with a crisp white shirt isn't going to work too well here - it would be too formal and intimidating for her target audience. A boho-style flowy dress with layered jewellery wouldn't really work either as it would be too casual and wouldn't reflect her authority effectively enough.
Example: Emily, a freelance copywriter for creative businesses
Emily is a freelance copywriter who specialises in writing for creative entrepreneurs - think designers, artists, and independent makers. Her brand is about creativity, storytelling, and personality. She needs an outfit that showcases her artistic side while still looking polished enough to command respect.
What works for Emily:
- A relaxed linen jumpsuit in deep teal - comfortable but stylish, with a creative edge
- A textured cardigan in mustard yellow - adds warmth and a pop of personality
- Flat ankle boots in tan leather - functional but stylish, suits indoor and outdoor settings
- A statement ring or unique earrings - adds a creative touch without overpowering the look
Why? This outfit showcases her creativity and personality while still looking put-together. It makes her relatable to her audience who are mainly other creative professionals who want to work with someone who understands their world.
What doesn’t work for Emily is a stiff, corporate-looking dress and heels - feels too rigid and doesn’t reflect her creative nature. Further, a slouchy hoodie and ripped jeans would be too casual and lacks the polish needed to make an impact in professional settings.
When deciding what to wear for a brand photoshoot, make sure what you choose feels like YOU
Key takeaways
Before choosing your outfit, ask yourself:
- What do I want my ideal client to think when they see my photos?
- Do my outfit choices reflect my brand’s personality?
- Am I striking the right balance between professionalism and approachability?
Your clothing is a powerful storytelling tool. When chosen carefully, it can help you attract the right clients, reinforce your expertise, and make you feel confident and aligned with your brand.
2) Professional but relaxed? Creative and vibrant? Premium and high-end?
When choosing your outfit for a brand photoshoot, it’s not just about what looks good – it’s about what feels right for your brand. Clothing plays a key role in how potential clients perceive you. Do you want to come across as polished and professional? Warm and relatable? Bold and creative? The key is to strike the right balance so your outfit reinforces your brand identity rather than contradicting it.
Your ideal client should be able to look at your photos and immediately think, "Yes, this is someone I want to work with."Below, we’ll have a look at three common brand identities and how outfit choices can support them.
(For a deep dive into the full spectrum of personal and business branding styles, have a look at my Ultimate Guide to Brand Photography and Headshots. It covers everything from pose ideas to planning out your shoot day.)
1) The professional but relaxed brand
This is for service-based business owners who want to appear credible and polished but not intimidating. Think business coaches, consultants, strategists, or anyone whose clients need to feel reassured and confident in their expertise.
The challenge here is striking a balance between authority and approachability – too corporate, and you might seem unrelatable; too casual, and you risk looking less credible.
a) What works well?
- Tailored blazers in softer shades like deep blue, forest green, or warm neutrals – structured but not overly formal
- Well-fitted trousers or dark jeans – polished without looking stiff
- Classic blouses or fine knit tops in soft pastels, muted tones, or subtle prints
- Minimal but intentional accessories – a delicate necklace, a structured tote, or smart shoes that add a touch of polish
Example: Lisa, a leadership consultant
Lisa works with mid-career professionals who are stepping into senior leadership roles. She needs to look authoritative but not corporate, reassuring her clients that she understands both the business world and the human challenges of leadership.
Her best choice could be a softly structured navy blazer, a silk blouse in a rich caramel tone, and tailored dark-wash jeans. She finishes the look with small gold hoop earrings and tan loafers – professional yet comfortable.
Example: Mark, a personal finance coach
Mark helps freelancers and small business owners take control of their finances. His clients often feel overwhelmed, so he needs to project trust and competence while remaining approachable.
His ideal outfit could be a well-fitted olive-green jumper layered over a crisp white shirt, paired with dark chinos and brown Chelsea boots. This keeps him looking polished but not overly formal.
b) What doesn’t really work?
- Ultra-corporate black suits with crisp white shirts – too rigid, especially for a one-person brand
- Overly casual outfits like hoodies or trainers – risks losing credibility unless it’s a deliberate part of the brand aesthetic
2) The creative and vibrant brand
This is for personal brands that thrive on energy, personality, and creativity. If you’re a graphic designer, creative entrepreneur, copywriter, artist, or social media expert, your outfit should feel as dynamic as your brand.
The challenge here is for you to look expressive and unique without appearing chaotic or unpolished.
a) What works well?
- Bold colours and patterns – but in a controlled way (eg, a bright blazer with a neutral base)
- Interesting textures – velvet, linen, embroidery, or layers that add depth
- Statement accessories – an oversized ring, funky earrings, or a unique scarf
- Smart-casual footwear – ankle boots, stylish trainers, or colourful flat shoes
Example: Laura, a brand designer
Laura’s brand is playful and colourful, helping small businesses create bold and unique visual identities. Her photos need to reflect her creativity and energy, making her stand out in an industry full of polished minimalists.
Her best choice could be a vibrant magenta blazer, paired with a white t-shirt, high-waisted jeans, and bold earrings. She finishes the look with retro-style trainers – practical but on-brand.
Example: Nina, a social media strategist
Nia wants her personal brand to be fun, engaging, and full of personality, but she still needs to look polished enough for corporate clients.
Her ideal outfit could be a bright teal wrap dress with leopard-print boots and a gold statement necklace. The dress adds movement and vibrancy, while the boots showcase her personality without being overpowering.
b) What doesn’t really work?
- A plain black dress with minimal styling – doesn’t reflect much personality.
- Clashing colours and patterns with no balance – too much noise in the image can distract from the face and expression
3) The premium and high-end brand
For luxury service providers, high-end consultants, or premium wellness experts, it’s important to project exclusivity, sophistication, and refinement. Think high-end interior designers, premium business consultants, or elite personal stylists.
The challenge here to look premium without being unapproachable or stiff.
a) What works well?
- Luxury fabrics – silk, cashmere, tailored wool, or structured crepe
- Monochrome or neutral palettes – elegant tones like champagne, navy, deep green, or classic black
- Understated accessories – quality over quantity (eg, one statement handbag rather than multiple flashy pieces)
- Heeled boots or structured flats – polished but not flashy
Example: Amelia, a luxury interior designer
Amelia works with high-net-worth clients who expect sophistication. She needs an outfit that exudes quiet confidence and elegance.
Her best choice could be a cream silk blouse, tailored wide-leg trousers in charcoal grey, and pointed-toe leather boots. She keeps accessories simple – a structured tote bag and delicate gold bracelet.
Example: Ethan, a highly experienced business consultant
Ethan advises CEOs and senior executives, so he needs to look sharp, professional, and premium without appearing too stiff.
His ideal outfit could be a well-fitted navy blazer, a tailored white shirt, and wool trousers in a complementary tone. Brown oxfords complete the look, reinforcing expertise and exclusivity.
b) What doesn’t really work?
- Overly casual styles like trainers and t-shirts – lowers the premium perception
- Too much branding, or logos – feels less bespoke and more mass-market
Key takeaways
Before your brand photoshoot, decide which category your brand fits into:
- Professional but relaxed – structured yet approachable
- Creative and vibrant – unique, expressive, and engaging
- Premium and high-end – elegant, sophisticated, and understated
Your outfit should tell the right story without words. By selecting the right colours, textures, and accessories, you ensure your brand looks exactly how you want it to be perceived.
3) How to align your brand colours with outfits
Your brand colours play a powerful role in shaping how people perceive you. They create a consistent visual identity, reinforcing your brand message across your website, social media, and marketing materials. But when it comes to brand photography, how you incorporate those colours into your outfits is just as important.
Do you need to wear your brand colours? Not necessarily. If your brand colours don’t flatter you, forcing them into your outfit can do more harm than good. Instead, you can integrate them strategically - whether through clothing, accessories, or background elements - to ensure a cohesive, recognisable look while still looking and feeling your best.
If you want to stay up-to-date with the latest colour trends and see how certain shades might look on camera, Pantone’s yearly colour forecasts is worth a wee look at.
Below, we’ll have a look at how to choose the right approach for your brand colours, including what to do if your brand colours don’t suit you and how to balance them for a polished, professional look.
1) Wearing your brand colours – when it works and when it doesn’t
Some brand colours naturally translate well into outfits, while others may be harder to wear. Let’s look at when wearing them makes sense, and when it’s best to use them more subtly.
When your brand colours can work well for your clothing:
- Neutral-colour-based brands – iof your colours are navy, beige, black, grey, deep green, or other classic shades, they are easy to incorporate into an outfit
- Soft and muted tones – blush pinks, sage greens, and dusty blues tend to be flattering on a lot of skin tones and can work beautifully in clothing (although to absolutely nail this, colour analysis is a must)
- Personal brands with strong individual identity – if your business is built around you and you frequently wear your brand colours anyway, they can create a natural, cohesive look
When your brand colours don’t work for clothing:
- Bright, neon, or clashing shades – hHot pink, bright yellow, or electric green might look amazing in branding but can be overpowering in an outfit
- Unflattering hues for your skin tone – if your brand colour washes you out or makes you look tired, it’s best to avoid wearing it as a main piece
- Highly patterned or overly busy combinations – some colour palettes may look visually noisy in clothing, which can distract from you in the photos
If your brand colours aren’t ideal for clothing, use them as accents instead. This keeps the connection while still ensuring you remain the focal point of your photos.
“Match your clothing style to your brand values – polished, relaxed, elegant, or bold.
2) Using brand colours subtly – accents and accessories
If wearing your brand colours head-to-toe isn’t practical, incorporating hints of them through accessories, layers, or background details is a great alternative.
How to integrate brand colours subtly:
- Jewellery and accessories - earrings, necklaces, scarves, or watches in your brand’s accent colour can subtly reinforce your brand
- Layering bits and pieces - a blazer, cardigan, or coat in your brand colour over a neutral base outfit can add a visual link without overpowering the look
- Shoes and handbags – these can provide a nod to your brand identity while keeping the overall outfit flattering
- Nails and makeup – a red lipstick or soft pink nails that match your brand’s colour can be a subtle yet effective touch
Example: Charlotte, a career coach with bold branding
Charlotte’s brand features a strong teal and mustard yellow colour palette. While mustard yellow doesn’t suit her complexion, teal looks fantastic.
For her personal branding photoshoot, she wears:
- A teal blazer over a neutral white blouse and tailored black trousers
- A mustard yellow notebook as a prop in a few shots
- A gold statement necklace with warm undertones to complement the brand’s feel
This keeps her photos visually consistent with her branding without forcing her into an unflattering colour.
Example: Karen, a social media strategist with pastel brand colours
Karen’s brand revolves around soft lilac and light peach, but neither shade suits her skin tone. Instead of wearing them directly, she integrates them subtly:
- A white linen shirt (neutral base)
- A delicate lilac pendant necklace to echo her brand’s aesthetic
- A light peach background for some of her photos, ensuring her brand colours still appear
This approach ensures brand cohesion while keeping her personal style and natural colouring at the forefront.
3) Backgrounds, props, and complementary colours
Your brand colours don’t have to be in your outfit - they can appear in your background, props, or styling elements instead. This is a great way to maintain brand consistency while giving you flexibility in your clothing choices.
How to incorporate brand colours through styling:
- Choose a photoshoot location with your brand colours – if your brand has cool tones (blues, greens), consider a setting with urban or natural elements in similar shades. If your brand has warm tones (corals, mustards), look for café interiors or textured backgrounds that match.
- Use props – notebooks, mugs, or even a branded laptop case in your brand colour can subtly reinforce your identity
- Use contrasting colours – If your branding is bold, consider neutral outfits so the colours in the background pop without clashing
Example: Daniel, a fin-tech consultant with navy and deep green branding
Daniel wants a luxurious yet approachable feel for his business branding photos. Instead of wearing navy and deep green head-to-toe, he:
- Wears a classic grey suit (a refined neutral)
- Selects a deep green backdrop for contrast
- Uses a navy-blue notebook and pen in his workspace shots
This ensures his brand colours remain present without overwhelming his outfit.
Example: Laura, a wellness coach with earthy branding
Laura’s brand is rooted in warm neutrals: rust, beige, and olive green. Since she prefers to wear black and navy in daily life, she incorporates her brand colours into her personal branding photoshoot by:
- Choosing a beige and rust-toned studio setting
- Wearing a neutral linen dress but layering with an olive-green wrap
- Using a warm-toned ceramic mug and journal as props
This way, her branding is visually consistent across her photos without requiring her to change her entire wardrobe.
Key takeaways
- If your brand colours suit you, wear them as statement pieces – a blazer, blouse, or dress can reinforce brand identity
- If they don’t suit you, use them as accents – accessories, layering, or props can add a subtle nod without compromising your look
- Your brand colours can appear in backgrounds and props – ensuring brand cohesion without dictating your outfit choices
By making intentional choices, you ensure that your brand photos feel like an extension of your business identity, while still looking natural, flattering, and professional.
Step 2: Understanding the role of colour psychology
Colour is more than just an aesthetic choice – it has a psychological impact on how people perceive you and your brand. Different colours evoke different emotions, influencing how trustworthy, approachable, or authoritative you appear in your brand photos.
By choosing colours strategically, you can reinforce your brand message, attract your ideal client, and create a powerful first impression before a single word is spoken.
In this section, we’ll have a look at:
- How colours affect trust and perception
- What outfit colours work best for different brand personalities
- How to apply colour psychology in your brand photoshoot
For more ideas on weaving your brand colours into the bigger picture - from props to backgrounds - have a read of my blog post on how to use brand photos strategically.
If you want to explore how to match your outfit colours to your overall brand vibe, using a mood board can really help. my blog post on Creating mood boards for personal branding photography is definitely worth a read.
1) How colours shape perception
The colours you wear send subconscious signals to your audience. Whether you want to appear warm and inviting, bold and confident, or high-end and sophisticated, the right colours will help shape that perception.
Here’s a breakdown of how different colours influence emotions and associations:
Colour | Shades/hues | Psychological effect |
|---|---|---|
Blue | Navy, Royal, Sky | Trust, credibility, professionalism, calmness |
Orange | Coral, Rust, Burnt Orange | Energy, warmth, creativity, friendliness |
Red | Burgundy, Crimson, Bright Red | Power, confidence, passion, attention-grabbing |
Green | Emerald, Sage, Olive, Racing | Balance, growth, harmony, health |
Neutral | White, Cream, Beige, Grey | Minimalist, clean, approachable, timeless |
Black | Jet Black, Charcoal | Authority, sophistication, luxury, mystery |
Certain colour combinations can also enhance brand messaging. For example, navy and white create a classic, trustworthy look, while mustard yellow and deep green feel earthy and creative.
2) Choosing outfit colours based on your brand personality
Not every brand suits the same colour palette. Below are examples of which colours align with different brand identities, along with real-world examples of how business owners can use them effectively.
1) Professional and credible: Deep blues, greys, and neutrals
Best for: Consultants, business coaches, finance professionals, corporate service providers
Why? These shades reinforce trust and expertise while ensuring a polished, professional appearance.
Example: Kate, a leadership coach
Kate works with corporate executives, helping them navigate high-level career transitions. She needs to look authoritative and reliable while still approachable. So Kate:
- Wears a deep navy wrap dress – professional yet inviting
- Uses a beige trench coat as a layering piece for variety
- Keeps accessories minimal – a silver watch and stud earrings to signal refinement
What doesn’t work for her? Bright, flashy colours that might come across as too playful or casual for her audience.
2) Warm and approachable: Earthy tones, soft pinks, corals
Best for: Wellness coaches, therapists, relationship coaches, heart-centred businesses
Why? These colours create an inviting, compassionate and friendly look, making it easier for clients to feel comfortable.
Example: Emma, a mindfulness coach
Emma helps women reduce stress through mindfulness practices. She wants her photos to convey calm, balance, and warmth. So Emma:
- Wears a soft peach blouse with flowing cream trousers – gentle and inviting
- Layers with a light tan cardigan for an added relaxed, nurturing feel
- Shoots in natural, softly lit environments to enhance the warmth of her brand colours
What doesn’t work for her? Black or dark grey suits – they might make her appear too corporate and distant from her audience.
3) Confident and bold: Deep reds, statement jewel tones
Best for: Personal brands that command attention – speakers, high-energy business coaches, influencers
Why? Red is the colour of confidence, passion, and action. It’s eye-catching and works well for those who need to stand out.
Example: Natalie, a public speaking coach
Natalie trains executives on how to present with impact. She needs an outfit that signals power, confidence, and charisma. So Natalie:
- Wears a deep red blazer over a black blouse – striking but professional
- Keeps makeup simple with a bold red lip to reinforce authority
- Opts for a structured silhouette that adds sharpness to her look
What doesn’t work for her? Soft pastels – they might feel too subdued for the bold image she wants to project.
4) Minimalist and timeless: Neutrals, greys, monochrome palettes
Best for: Luxury service providers, high-end consultants, designers, premium wellness brands
Why? These tones create a sophisticated, elegant aesthetic that feels effortlessly premium.
Example: Calum, a high-end branding consultant
Calum works with luxury brands and needs his images to exude understated elegance. So Calum:
- Wears a charcoal grey tailored suit with a crisp white shirt – clean and refined
- Complements with a structured black leather briefcase
- Keeps the shoot in a high-end venue with warm, moody lighting for a premium feel
What doesn’t work for him? Bright colours or busy patterns – they may feel too playful for the high-end clientele he serves.
3) Using colour strategically in your photoshoot
Once you’ve chosen your colour palette, you can apply it strategically across your clothing, accessories, and background choices to create a cohesive look.
How to make colours work in your favour:
- Combine bold with neutral – if you love bright colours, balance them with a neutral base (Eg, a cobalt blue blazer over a white dress)
- Use complementary colours – Pair colours that enhance rather than clash (Eg, emerald green with gold, soft pink with navy).
- Ensure your colours suit your skin tone – some shades can wash you out or create unflattering contrasts in photos.
- Think about the backdrop – a red dress against a red brick wall might get lost, while deep green pops beautifully against neutral tones
Edinburgh-specific tip: If your business branding photos will be taken in locations like The Royal Mile or Stockbridge, muted colours or jewel tones work best to contrast against the stone architecture and natural textures. If you’re going for a modern city look, bolder, sleeker shades work well with Edinburgh’s contemporary glass-and-metal skyline.
Key takeaways
- Colours influence how people perceive you – choose shades that reinforce your brand identity
- Match your colours to your brand personality – soft pastels for warmth, deep blues for professionalism, bold reds for confidence
- Balance bold and neutral tones – use colour strategically in outfits, accessories, and backdrops for a refined look
The colours you wear will help define your brand presence in your audience’s mind, ensuring you look both aligned with your brand and effortlessly put together.
Step 3: Dressing for location and season
Where you take your brand photos is just as important as what you wear. Your outfit needs to complement the setting, not clash with it. An urban backdrop calls for different outfit choices than a natural, outdoor setting. Likewise, Scotland’s unpredictable weather and seasonal changes mean you’ll need to think strategically about fabrics, layering, and colours.
In this section I'll talk you you through:
- How to dress for different brand photoshoot locations (urban, nature, studio)
- How to adapt your outfit choices for Scotland’s seasons (layering, textures, and practical considerations)
- Examples of how different outfits work best in different settings
1) Dressing for different brand photoshoot locations
1) Urban locations: sleek, structured, and modern
Best for: Coaches, consultants, service-based business owners, corporate professionals.
Common backdrops: The Royal Mile, George Street, The Quartermile, Edinburgh’s financial district, modern co-working spaces.
What works best clothes-wise?
Structured blazers, tailored dresses, and clean lines – these match the polished look of glass, stone, and steel architecture.
Minimalist, monochrome or jewel-tone outfits – deeper colours like navy, forest green, or burgundy pop against neutral cityscapes.
Stylish but comfortable shoes – heels or structured flats work well for paved streets and modern interiors.
Example: Claire, a financial consultant
Claire wants her business branding photos to be taken in Edinburgh’s New Town, and they need to reflect trust, sophistication, and credibility. Since she’ll be photographed in a stylish city environment, she goes for:
- A navy wool coat over a deep green fitted dress – modern yet timeless
- Black ankle boots with a slight heel – stylish yet practical for cobbled streets
- A leather tote bag in deep tan to add warmth without overwhelming the look
Floaty floral dresses or casual hoodies wouldn't work for Claire – these might feel out of place in a structured urban environment.
2) Natural locations: relaxed, earthy, and textured
Best for: Wellness coaches, creatives, lifestyle brands, outdoor-based businesses.
Common backdrops: Arthur’s Seat, Stockbridge, The Meadows, or beach settings like Yellowcraig or Cramond.
What works best?
- Soft, flowing fabrics – linen, cotton, and wool create a more natural look
- Muted earth tones and soft neutrals – greens, browns, beiges, and creams blend beautifully into natural settings
- Comfortable, movement-friendly outfits – midi skirts, cosy knitwear, and relaxed jumpsuits feel effortless and authentic
Example: Isla, a yoga instructor
Isla wants her business branding photos to be taken on Yellowcraig Beach in East Lothian and they need to look calm, grounded, and natural. Since she’s being photographed outdoors, she goes for:
- A soft beige cashmere jumper layered over a fitted white tank top
- Flowy olive-green wide-leg trousers – relaxed and comfortable
- A light scarf in soft grey to add texture and movement in the wind
Stiff, structured blazers or sharp, corporate colours wouldn't really work for Isla – they'd feel too formal and disconnected from the natural environment.
3) Studio locations: controlled, branded, and polished
Good for: Digital entrepreneurs, personal brands, online service providers, creatives.
Common backdrops: Indoor studio setups with controlled lighting, branded workspaces, co-working offices.
If you’re based in Scotland, take a look at my blog post on the best locations in Edinburgh for brand photoshoots to see a few inspiring spots that can showcase your personal style.
What works best?
- Clean, solid-colour outfits – avoid busy patterns that might clash with studio lighting
- Simple layering pieces – blazers, soft cardigans, or tailored tops keep the look refined
- Subtle pops of brand colour – statement earrings, a coloured blazer, or a branded coffee mug add personality
Example: Hannah, a marketing strategist
Hannah wants her business branding photos to be taken in a creative studio, and they have to balance approachability with a sharp, digital-savvy brand presence. She goes for:
- A teal blazer over a crisp white tee – vibrant but clean
- Dark-wash skinny jeans and ankle boots – modern yet relaxed
- A gold watch and subtle rings to add a touch of polish
What doesn’t work? Overly dramatic outfits with clashing patterns – they can be distracting against neutral studio backdrops.
2) How to adapt for Scotland’s seasons
1) Spring/Summer: Light, breathable, and fresh
Weather: Mild but unpredictable - sunshine one minute, rain the next! (And everything inbetween,)
Best fabrics: Linen, lightweight cotton, soft knits.
a) What works well?
- Layered outfits – a structured blazer over a lightweight dress or jumpsuit ensures versatility
- Mid-length skirts or trousers – avoiding too much skin exposure for professional branding
- Soft pastels and light neutrals – blush, sage green, and sky blue photograph beautifully in natural daylight
Example: Megan, a health coach
Megan wants her business branding photos to be taken in the Meadows in Edinburgh. She will wear:
- A flowy white midi dress with a tan belt for shape
- Layers with a light trench coat for unpredictable weather
- Flat loafers for easy movement, keeping it practical
b) What doesn’t really work?
Dark wintery tones like deep brown and black – they may feel too heavy in bright summer light.
2) Autumn/Winter: Warm, textured, and layered
Weather: Cold, windy, and often rainy – layering is essential.
Best fabrics: Wool, tweed, structured knits, heavier cotton.
a) What works well?
- Deep, rich tones – burgundy, mustard, emerald, and navy complement autumn leaves and grey stone backdrops
- Wool coats and knitwear – cosy yet structured for a professional look
- Boots or sturdy shoes – avoid stilettos on Edinburgh’s cobbled streets!
Example: David, a small business strategist
David wants his business branding photos taken in Stockbridge, Edinburgh and:
- Wears a deep green wool coat over a cream turtleneck sweater
- Chooses fitted dark grey trousers and brown Chelsea boots
- Uses a coffee cup and leather-bound notebook as props for a lifestyle feel
b) What doesn’t really work?
Summery linens or lots of light, floaty layers – they would probably look out of place in the Scottish winter landscape.
3) Top tips for making location and season work for you
- Test your outfit against the backdrop. Take a quick phone photo before your shoot to see how your outfit looks in the setting.
- Think practically. If you’re walking to different locations, ensure shoes are comfortable enough for movement
- Prepare for the weather - if shooting outdoors, bring a backup jacket or scarf in case the temperature drops unexpectedly
- Avoid clashing with your surroundings. Bright red in front of red brick can get lost - choose colours that contrast yet complement.
Key takeaways
- Your outfit should match the mood of the location – sleek for urban, soft for nature, minimal for studio
- Scotland’s seasons require smart layering – choose textures that adapt to changing weather
- Think about contrast and movement – ensure your outfit stands out without clashing with the environment
By planning your outfit with both location and season in mind, you ensure that your brand photos not only look stunning but also feel natural, effortless, and completely on-brand.
Step 4: The versatility rule – building multiple looks
A brand photoshoot is an investment, and the more variety you can get from your session, the better. Instead of capturing just one outfit in one setting, aim to create multiple looks from a few key pieces, giving you a broad range of content to use across your website, social media, and marketing materials.
Here I'll talk you through:
- How to maximise outfit versatility without bringing a whole wardrobe
- The three-outfit rule: casual, business casual, and professional
- How layering and accessories create fresh looks without full outfit changes
1) Why versatility matters in brand photography
If you show up to your photoshoot with only one outfit, one look, and one setting, you might find yourself running out of images to use very quickly.
Versatility in your image collection gives you:
- More content variety – you’ll have a mix of polished and relaxed images for different purposes
- A cohesive but not repetitive look – your audience sees a consistent brand identity but with enough variety to stay engaging
- Better storytelling opportunities – different outfits and settings allow you to showcase multiple aspects of your business and personality
The key is to build different looks from a small set of core pieces rather than bringing an entirely new wardrobe to your shoot.
2) The three-outfit rule: casual, business casual, and professional
To get the most from your brand shoot, aim for at least three distinct looks:
1) Casual (approachable and relatable)
Best for: Social media, personal brand storytelling, behind-the-scenes content.
Outfit formula: Soft, relaxed fabrics + natural tones + minimal accessories.
How to style it:
- A relaxed jumper and fitted jeans for a warm, authentic feel
- A linen blouse with rolled-up sleeves paired with smart flats
- Layer with a cosy cardigan for a lifestyle-inspired look
Example: Fiona, a holistic therapist
Fiona wants her brand to feel nurturing and friendly. Her casual look consists of:
- A soft grey knit jumper and beige trousers – warm, relaxed, and inviting
- A scarf in her brand colour for subtle branding
- A cup of tea as a prop to create an everyday, relatable feel
What doesn’t work here? Overly polished blazers or formal suits – this outfit should feel relaxed and natural.
2) Business casual (polished but approachable)
Best for: Website about pages, marketing materials, networking events.
Outfit formula: Structured but comfortable + a pop of colour + minimal but polished accessories.
How to style it:
- A blazer over a blouse and dark trousers – professional but not rigid
- A smart midi dress in a neutral tone, styled with boots
- A tailored jumpsuit with a belt to add shape
Example: Andrew, a marketing consultant
Andrew wants to project authority but also creativity. His business casual outfit consists of:
- A navy blazer over a burgundy turtleneck – sharp but not overly corporate
- Dark-wash jeans and leather brogues – professional yet relaxed
- A leather notebook as a prop to enhance the business storytelling element
An overly formal suit and tie wouldn't really work here – business casual should feel more relaxed yet still professional.
3) Professional (confident and authoritative)
Best for: LinkedIn profile, media features, keynote speaking events.
Outfit formula: Sharp tailoring + strong colour choices + elegant accessories.
How to style it:
- A well-fitted blazer over a tailored dress for a polished, high-end look
- A crisp button-up shirt and structured trousers for a timeless, professional feel
- A monochrome suit with minimal but elegant jewellery
Example: Rachel, a financial adviser
Rachel wants to be seen as an expert in her field, but not intimidating. She chooses:
- A tailored charcoal grey suit with a silk navy blouse – modern yet professional
- A gold bracelet and watch to add a touch of elegance
- Low heels to keep the look polished but comfortable
Overly casual knitwear or jeans wouldn't be great here – for intentionally formal brand photos, you want to look like the expert in your industry.
3) How to create multiple looks from one base outfit
If you don’t want to bring three completely different outfits, you can still switch things up using layering and accessories.
Ways to create new looks without a full change:
- Swap a blazer for a cardigan to go from structured to relaxed
- Change shoes – trainers for casual shots, heels or loafers for professional images
- Add a scarf or statement necklace to bring in subtle pops of colour
- Use props (Eg, a notebook, coffee cup, or laptop) to add variety
Example: Maggie, a graphic designer
Maggie wants her images to reflect both her authority and her creativity. Instead of packing three full outfits, she:
- Starts with a cream blouse and tailored trousers
- Adds a structured blazer for formal shots
- Swaps the blazer for a soft knitted cardigan for a relaxed look
- Switches between simple flats and ankle boots to subtly change the tone
Maggie now has a set of diverse images from one well-planned base outfit.
4) How to plan for outfit changes during your shoot
If your shoot allows for quick changes, planning ahead can help make the most of your time.
Tips for smooth transitions:
- Wear a neutral base outfit – easily layered up or switched with accessories
- Use locations with restrooms or changing areas – this makes swaps easier
- Plan outfit order strategically – start with your most formal look, then transition into casual styles
- Communicate with your photographer – let them know how many outfit changes you’d like to fit in (though this should have all have been nailed down in your shoot planning session)
Key takeaways
- Three distinct looks give you maximum variety – casual, business casual, and professional
- You don’t need a full wardrobe change – layering, shoes, and accessories can completely transform an outfit
- Strategic planning makes transitions easier – neutral base outfits and rest stops help keep things smooth
By following the versatility rule, you get the most out of your brand photoshoot - ensuring you have months' worth of content without your images feeling repetitive.
Step 5: Patterns, accessories and textures
Choosing the right patterns, accessories, and textures for your brand photoshoot might seem like a small detail, but these elements add depth, personality, and polish to your images. They can help your brand feel more put together, visually interesting, and cohesive - without distracting from the main focus: you.
Here I'll talk you through:
- How to choose patterns that enhance rather than overwhelm
- How to accessorise in a way that feels intentional and on-brand
- How textures can add richness to your photos without stealing focus
1) Choosing patterns that enhance rather than distract
Patterns can add personality and depth to an outfit, but they need to be chosen carefully. Too much pattern, or the wrong kind, can be visually distracting in photos.
a) What works well?
- Subtle prints – small florals, soft geometrics, or muted polka dots add interest without overpowering
- Minimalist stripes or checks – timeless and professional, these add structure without visual noise
- Tone-on-tone patterns – eg, a navy blouse with a subtle textured dot print gives depth without clashing
b) What doesn’t really work?
- High-contrast busy prints – nold chevrons, loud animal prints, or oversized florals can take attention away from your face
- Very small patterns (like micro-houndstooth) – these can cause a weird moiré effect on camera, creating a distorted, wavy look
- Logos or heavy branding – these date quickly and can distract from a clean, professional aesthetic. Avoid clothing with visible logos or writing, unless it’s your own business logo. The human eye is naturally drawn to writing and wants to decipher it right away, which means any words on your clothing will immediately become the focus, rather than your face.
Since brand photography is about showcasing you and your business, it's best to keep clothing clean, simple, and distraction-free.
Example: Louise, a web designer
Louise wants her photos to be modern, polished, and professional, but not overly formal. She opts for:
- A cream blouse with a soft pinstripe – adding interest without overpowering
- Dark tailored trousers to keep the look structured
- A delicate gold chain necklace to complement the clean aesthetic
What wouldn’t work? A bright floral dress with clashing colours - it would take the focus away from her face and make the images feel too busy.
A busy pattern works here as the colours harmonise beautifully with the surroundings and my client's hair
2) How to accessorise strategically
Accessories can enhance your brand presence in photos by adding a layer of personality, but less is often more. Think of accessories as a supporting element, rather than the main focus.
a) What works well?
- Keep it minimal – a single statement piece (eg, a ring, necklace, or earrings) works better than layering too many bold items
- Use accessories to reinforce your brand identity – if your brand is sleek and modern, go for geometric jewellery. If it's warm and creative, soft scarves or handmade pieces might fit better
- Stick to classic, timeless pieces – simple gold or silver jewellery, leather watches, and delicate accents tend to photograph best
- Choose structured bags or props – a well-made handbag, a leather-bound notebook, or a coffee cup in your brand colours can subtly enhance the scene
b) What doesn’t really work?
- Chunky, oversized jewellery – karge necklaces or chandelier earrings can distract from your face
- Excessive layering – if you wear rings, bracelets, scarves, and earrings all at once, the eye doesn’t know where to focus
- Shiny or reflective metals – these can catch studio lights in a way that looks unnatural on camera
Example: Kerry, a CBT therapist
Kerry wants to convey confidence, trust, and expertise while remaining approachable. She chooses:
- A structured navy blazer with a white silk blouse – professional and timeless
- A simple gold bangle and small pearl earrings – refined but not over-the-top
- A tan leather handbag – reinforcing a classic, polished look
What wouldn’t work? Large hoop earrings and stacked bracelets – they might feel too distracting and take away from the polished, minimal feel of her brand.
3) Using textures to add richness to your photos
Textures play a crucial role in adding depth and dimension to brand photography. Soft fabrics, structured weaves, and subtle layering can create a dynamic and visually engaging look without being overwhelming.
a) What works well?
- Soft knits – cashmere jumpers, ribbed tops, or fine wool add warmth and approachability
- Structured cotton or linen – helps maintain a clean, professional look
- Silk or satin accents – adds elegance, especially when used sparingly (eg, a silk blouse or scarf)
- Leather details – a leather belt, shoes, or handbag can introduce a polished, professional touch
b) What doesn’t really work?
- Highly reflective fabrics – satin or metallic materials can create unwanted glare
- Too much layering of heavy textures – wool on top of tweed with added chunky knitwear can feel bulky and overpowering
- Anything too sheer or flimsy – very thin fabrics may look unflattering, show things underneath it shouldn't, or crease easily in photos
Example: Helen, a personal stylist
Helen’s brand is fun, artistic, and stylish, so she wants a mix of texture and structure to reflect her personality. She chooses:
- A soft velvet blazer in deep emerald green – luxurious but still professional
- A ribbed knit top underneath for subtle texture
- A structured leather bag to add contrast and polish
What wouldn’t work for her? A fully monochrome, all-black outfit with no textural variation - it might look flat in photos rather than visually engaging.
4) Final tips for patterns, accessories, and textures
- Test your outfit on camera before the shoot – take a mirror selfie or test shots to see how patterns, textures, and accessories look
- Keep accessories intentional – one or two well-chosen pieces are better than overloading the look
- Balance textures thoughtfully – mixing soft with structured creates contrast without overwhelming the image
- Stick to a colour palette – choose patterns and accessories that align with your brand identity for a cohesive look
Key takeaways
- Patterns should add interest, not overpower the image – stick to subtle or tone-on-tone prints
- Accessories should feel intentional – minimal, classic, and aligned with your brand identity
- Textures add richness and depth – balance soft and structured fabrics to create an engaging look
By refining these small details, you’ll lift the quality of your brand photography from simple portraits to a polished, cohesive brand story.
Step 6: Hair, make-up, and grooming
Your brand photoshoot isn’t just about what you wear – how you style your hair, make-up, and overall grooming also plays a crucial role in your final images. These elements help polish your look, enhance your confidence, and ensure you appear well put together without looking overdone.
Here I'll talk you through:
- How to approach hair styling for a natural yet polished look
- Make-up tips that work well on camera
- The importance of small grooming details, such as nails and skincare
1) Hair styling – polished but natural
Your hair should feel like you, but like you on a really good hair day – meaning you don’t need an elaborate updo or dramatic styling, just a particularly well-put together version of how you usually wear it.
Key tips for hair that photographs well:
- Tame flyaways and frizz – a lightweight serum or hairspray can help keep things neat
- Consider movement – hair that has soft waves or natural movement tends to photograph better than perfectly straight or stiff styles
- Avoid drastic changes right before your shoot – if you’re considering a haircut or colour change, do it at least two weeks before your shoot so you have time to adjust
- Think about longevity – if your shoot involves multiple locations or outfit changes, pick a style that will stay in place for a few hours
Example: Michelle, a leadership consultant
Michelle wants to look polished and professional but not overly rigid. She opts for:
- Soft, controlled waves – polished but approachable
- A deep side part to add dimension without being overly styled
- A small amount of anti-frizz serum to keep flyaways at bay
What doesn’t work? A slicked-back high ponytail or super-tight bun – it may look too severe for her brand.
2) Makeup – natural enhancement, not heavy coverage
Makeup for a brand photoshoot should enhance your features without looking overdone. The goal is fresh, polished skin and defined features that stand out on camera.
a) What works well?
Makeup tips that work well in brand photos:
- Even out skin tone – a light-to-medium coverage foundation or tinted moisturiser helps create a smooth, even base
- Define your brows – lightly filling in your brows creates structure and frames your face
- Enhance your eyes – a neutral eyeshadow palette with soft liner and mascara helps eyes pop without looking too heavy
- Stick to natural lip colours – soft pinks, peaches, or muted reds work best; avoid glossy or very dark shades
- Matte or semi-matte finishes work best –extremely glossy or shimmery makeup can reflect too much light on camera and clog in any fine lines you might have
b) What doesn’t really work?
- Heavy contouring or overdone foundation – this can look unnatural in soft, natural lighting
- Ultra-glossy or sparkly products – they can create glare and unwanted reflections
- Dark, dramatic lipstick – unless it’s a key part of your brand identity, it may look too harsh in professional shots
Example: Leighanne, a social media coach
Leighanne wants her photos to look fresh, modern, and engaging. She chooses:
- A light foundation with a natural, dewy finish
- A peach-toned blush for warmth and vibrancy
- Defined brows and mascara to make her eyes stand out
- Soft berry lipstick – flattering but not overpowering
What wouldn’t work for her? A heavy smoky eye or bright red lipstick – these might feel too intense for her brand.
One brand doesn’t fit all; each style can convey a different impression to your audience.
3) Small details that make a difference
Beyond hair and makeup, the smallest details can make a big impact on your overall appearance.
Nails:
- Keep them neat and tidy – even if you don’t wear polish, ensure they are shaped and clean
- If wearing polish, choose soft, neutral tones – nude, pale pink, or a classic French manicure work best
- Avoid chipped polish – it can be distracting in close-up shots
Skincare prep:
- Hydrate well before your shoot – hydrated skin looks fresher on camera
- Use a gentle exfoliator the night before to create a smooth, glowing base
- Avoid harsh treatments or new skincare products just before your shoot – they may cause irritation
Facial hair maintenance:
- If you have a beard or stubble, keep it neatly trimmed
- If you shave, do so the night before to avoid redness or irritation
Example: James, a personal finance advisor
James wants to look on the ball and trustworthy. He ensures:
- His beard is neatly trimmed and shaped for a polished but natural look
- His skin is well-moisturised to avoid dryness in photos
- His nails are clean and tidy, even though they aren’t the focus of the shoot
What wouldn’t work? Shaving immediately before the shoot, leading to irritation and redness on camera.
4) Final hair, makeup and other tips for a flawless brand shoot
- Don’t overdo it. Aim for a natural but polished look rather than heavy styling or dramatic makeup.
- Do a test run. Try out your hair and makeup a few days before your shoot to see how it looks on camera.
- Stay true to yourself. If you never wear makeup, you don’t have to start now – just ensure your skin looks fresh and even.
- Hydrate and sleep! Drink plenty of water and get a good night’s sleep before your shoot – tiredness shows on camera.
Key takeaways
- Hair should look polished but natural – soft movement and neat styling work best
- Makeup should enhance, not overpower – light, natural tones and matte finishes photograph well
- Small details make a big difference – nails, skin, and facial hair should all be well-maintained for a polished look
By paying attention to these things, your brand photos will convey confidence, professionalism, and authenticity – without feeling forced or overdone.
Step 7: Final outfit checks and common mistakes to avoid
By this stage, you’ve carefully selected your outfits, considered your brand colours, and thought through the details of your hair, makeup, and overall styling. Now, it’s time for the final touches to ensure everything comes together seamlessly.
Here I'll talk you through:
- Final steps to take before your shoot day
- Common outfit and styling mistakes to avoid
- How to ensure your clothing and overall look are polished and camera-ready
1) Final clothing checks before your brand photoshoot
A wee bit of preparation goes a long way in ensuring you look and feel confident on the day. Taking time to check the details in advance will help prevent any last-minute outfit issues.
The day before your brand photoshoot:
- Lay out your outfits – make sure everything is clean, pressed, and free from stains or loose threads
- Check fit and comfort – try on each outfit to confirm it fits well, moves comfortably, and doesn’t need any last-minute adjustments
- Pack accessories and props – bring any small items that enhance your branding, such as a favourite handbag, notebook, or jewellery
On the morning of your brand photoshoot:
- Do a final fluff check – a lint roller is useful for removing dust or stray fibres (or cat hairs, in my case!)
- Steam or iron your outfits – wrinkles show up more in photos than in real life so have a check to see everything looks as it should
- Bring a backup outfit or layering option – if the weather changes or something doesn’t feel quite right, having an alternative can be useful
Example: Amy, a business coach
Amy has a mix of indoor and outdoor shots planned, so she:
- Packs a steamer for quick touch-ups on her blazer
- Brings a neutral cardigan in case it’s colder than expected
- Saves a few example poses on her phone to remind herself of what she likes
What doesn’t work? Arriving with creased clothing that hasn’t been checked beforehand - this can make an otherwise polished outfit look rushed.
2) Common outfit and styling mistakes to avoid
Even well-planned outfits can fall flat in photos if certain details are overlooked. Below are some common mistakes people make in brand photoshoots - and how to avoid them.
Mistake 1: Wearing something brand new without testing it first
The problem: A brand-new outfit might feel stiff, fit awkwardly, or crease too easily.
The fix: Wear your outfit at least once beforehand to check for comfort and movement. If necessary, adjust hems, straps, or buttons to ensure a perfect fit.
Mistake 2: Choosing an outfit that doesn’t reflect your brand
The problem: Wearing something too formal, too casual, or too trendy might not align with the professional image you want to project.
The fix: Ask yourself, Would I wear this when meeting a client? If not, reconsider your choice. Your brand photos should feel like an extension of how you naturally present yourself in business.
Mistake 3: Over-accessorising or under-accessorising
The problem: Too many accessories can feel distracting, while none at all can make an outfit look unfinished.
The fix: Stick to one or two key accessories that enhance your outfit without overwhelming it. A well-chosen necklace, a structured handbag, or a statement watch can add personality while maintaining a polished look.
Mistake 4: Not preparing for the weather
The problem: Scottish weather is unpredictable - cold wind, sudden rain, or unexpected sun can affect how comfortable you feel in your chosen outfit.
The fix: check the forecast and plan accordingly, bring an extra layer that complements your outfit but keeps you warm if needed, avoid lightweight fabrics that crease easily in damp air - structured materials tend to hold their shape better
Mistake 5: Wearing ill-fitting clothing
The problem: Clothes that are too tight, too loose, or constantly need adjusting can make you feel self-conscious and uncomfortable.
The fix: Ensure your clothing fits well and allows for natural movement. If in doubt, tailoring small adjustments can make a huge difference in how polished an outfit looks on camera.
Example: Iain, a marketing strategist
Iain planned to wear a blazer over a casual button-up shirt but realised too late that the blazer was too tight across the shoulders. To avoid looking stiff in his photos, he:
- Switched to a well-fitted but slightly relaxed blazer for more comfort
- Brought an extra lightweight layer to add variety without bulk
- Chose structured trousers instead of jeans to lift his casual look
What didn’t work? Leaving fit adjustments to the last minute in case he has to unexpectedly swap around outfits on the day.
3) Small styling details that make a big difference
Beyond choosing the right outfit, paying attention to the finer details can upgrade your overall look and ensure your photos feel polished.
Shoes:
- Ensure shoes are clean and in good condition – scuffed heels or worn-out trainers can take away from an otherwise well-styled look
- Match footwear to the formality of your outfit – polished flats, ankle boots, or structured loafers tend to work best for brand shoots
Fabric care:
- Avoid fabrics that wrinkle easily – linen's lovely but can crease badly within minutes
- Ensure your outfits are lint-free – a quick check before stepping in front of the camera can make all the difference
- Choose high-quality materials where possible – structured cotton, wool blends, and silk tend to photograph better than thin, synthetic fabrics
Example: Lucy, a technical copywriter
Lucy wanted her brand photos to reflect her modern but relaxed approach to content creation. To refine her look, she:
- Switched from a linen dress (which creased easily) to a structured cotton shirt dress
- Added a soft scarf in her brand colour to bring warmth to her look
- Wore low-heeled ankle boots instead of ballet flats to create a more confident stance in full-length shots
What didn’t work? A thin, sheer blouse that required constant adjusting - this made her feel distracted during the shoot.
Key takeaways
- Final outfit checks are essential – test fit, comfort, and fabric quality before the shoot.
- Avoid common styling mistakes – plan ahead to ensure your clothing aligns with your brand image and feels great to wear.
- Remember small details matter – nails, shoes, and fabric choices can elevate your look and make a noticeable difference in professional photos.
- By paying attention to these final touches, you ensure that your brand photos not only look polished and professional but also feel natural and completely aligned with your business.
Bringing it all together: what to wear for a brand photoshoot
Planning the perfect outfit for your brand photoshoot isn’t just about looking good - it’s about ensuring your clothing reflects your brand identity, enhances your confidence, and looks polished on camera.
Here’s a quick recap of the key points I've covered:
- Your outfit should visually communicate your brand’s personality. Whether professional but relaxed, creative and vibrant, or premium and high-end, your clothing should align with how you want to be perceived.
- Choose colours strategically. If your brand colours suit you, wear them as statement pieces. If they don’t, integrate them subtly through accessories or background elements.
- Understand colour psychology. Different colours evoke different emotions - deep blues signal trust, warm tones feel approachable, and monochrome palettes create a high-end aesthetic.
- Dress for your shoot location and the season. Urban backdrops suit structured outfits, while natural settings work best with flowing fabrics. Layer wisely to adapt to Scotland’s unpredictable weather.
- Maximise variety with multiple looks. Aim for at least three outfit variations - casual, business casual, and professional - to get the most content from your shoot.
- Be mindful of patterns, accessories, and textures. Small, subtle prints work well, statement accessories should be used sparingly, and a balance of structured and soft textures adds visual interest without distraction.
- Hair, makeup, and personal presentation matter. Keep styling polished but natural, choose camera-friendly makeup, and ensure nails, shoes, and fabrics are clean and well-maintained.
- Final outfit checks are essential. Try everything on beforehand, check for comfort and fit, and avoid last-minute clothing choices that haven’t been tested.
- Avoid common styling mistakes. Ill-fitting clothes, overly trendy choices, too many accessories, or fabrics that crease easily can take away from an otherwise polished look.
Professional colour analysis can help you pinpoint the shades that flatter you and align with your brand
By planning ahead and considering these details, you’ll walk into your brand photoshoot feeling confident, comfortable, and completely aligned with your brand’s visual identity.
Your brand photos should feel like an authentic extension of who you are, and with the right outfit, you’ll look and feel confident in every shot. If you want expert guidance on capturing the best version of your brand through professional photography, I’d love to help.
Are you a small business owner in Edinburgh or elsewhere in Scotland who's ready to book your brand photoshoot? Find out which of my headshot and brand photography services might suit you best, and get in touch today. Let’s create images that truly represent you and your business and help you get more of the clients you'll love to work with.
