Marketing and branding

Discover why hiring a dedicated brand photographer for small business boosts trust, enhances credibility, saves time, and drives sales – even when every penny counts.

Strong visuals build trust fast. Learn how to use visual storytelling to position your personal brand for the premium opportunities your expertise deserves.

I spent years believing I needed a huge business mission statement to succeed. Then I realised simply loving what I do was enough. Find out how letting go of the mission mindset can lift the pressure and actually boost your business.

Seasonal brand photography can really help your content be up-to-date and relevant to your ideal clients! Find out here why it’s so important and how to do it – with heaps of ideas you can put into practice for each season.

Know your audience! But how do you go about this? Here are three simple ways you can start figuring this out right now.

How to choose the right editing style for your social media photos – master the art of creating business photographs for maximum impact and brand recognition! Here’s how to stay on brand with your visuals.

Consistency in social media photos is crucial for coaches and consultants to stand out online and look professsional and trustworthy. Find out why a consistent style matters so much!

Why are brand values important? To establish your competitive edge, you must know and talk about your brand values. Here’s how to set yourself apart and attract your ideal clients.

Have you ever wondered how to use awareness days in your content marketing? A lot of small business owners aren’t too sure how to do this – if you’re one of them, read on to find out simple it is and how it can really blast through your writer’s block!

What’s YOUR why in your business? What made you do what you do? I’m a personal branding photographer in Edinburgh and there are a few reasons I do what I do …

Do you feel like your business is lurking in the shadows, unseen by potential clients or customers? How’s your marketing strategy looking? Does it sell you? Here at some common marketing strategy mistakes you might be making – and how to fix them.

If you’ve been thinking for a while that you need to be photographed professionally for your business, you’re dead right. High quality professional photography is a huge asset – here’s why this business expense should be at the top of your list.

Competition’s fierce, so your social media visuals simply have to be up to scratch to communicate what you and your business are all about to a digitally distracted audience. Find out why your visuals are so crucial and why it’s crucial they’re consistent.

When the world seems to be in flames out there at the moment, concentrate hard on what YOU can control. Do you have a post-covid exit strategy? You know, for exiting lockdown and all these restrictions and getting yourself properly back out there? If not, you need to start thinking about this sooner rather than later, and take the opportunity of the current slowdown to lay groundwork for coming back stronger than ever. There’s every chance that if you don’t, your competitors are.

Selfies on your website – they’re a terrible idea. Don’t do it! Here’s why you need to engage a professoinal photographer to show you at your very best.

You may be waiting impatiently for the day you can write the resignation email, but in the meantime, here’s some advice for getting through the days while you’re working two jobs: working your arse off at night on the stuff that REALLY matters to you: your own business.