BLOG

Have you ever wondered how to use awareness days in your content marketing? A lot of small business owners aren’t too sure how to do this – if you’re one of them, read on to find out simple it is and how it can really blast through your writer’s block!

What’s YOUR why in your business? What made you do what you do? I’m a personal branding photographer in Edinburgh and there are a few reasons I do what I do. I don’t only offer photographs. I help people see women business owners like this the way they SHOULD be seen, not the way they see themselves. I want to help women who believe there must be more. Who believe there must be more to life than the daily grind and working for the man. Who want to achieve practical and financial independence by running their own successful business.

Do you feel like your business is lurking in the shadows, unseen by potential clients or customers? How’s your marketing strategy looking? Does it sell you? Here at some common marketing strategy mistakes you might be making – and how to fix them.

If you’ve been thinking for a while that you need to be photographed professionally for your business, you’re dead right. High quality professional photography is a huge asset – here’s why this business expense should be at the top of your list.

Competition’s fierce, so your social media visuals simply have to be up to scratch to communicate what you and your business are all about to a digitally distracted audience. Find out why your visuals are so crucial and why it’s crucial they’re consistent.