FAQs about brand photography
If you’re running a small service-based business and are wondering what on earth to do about photography – welcome.
These are the questions I’m asked most often by clients across Edinburgh and the rest of Scotland. Some are practical, some are philosophical, and a few are simply people trying to avoid being photographed at all costs.
I’ve grouped them by theme and linked to deeper guides if you want the full story (and trust me, you’ll want the full story!).
Getting started with brand photography
What is brand photography?
It’s a set of professional images that show who you are, what you do, and how you do it. It’s not just headshots – it’s the visual backbone of your marketing.
Read The ultimate guide to brand photography and business headshots in Scotland.
How is brand photography different from a headshot?
Headshots are portraits. Brand photography tells a story. You might use both, but if you want your website and social media to look consistent and intentional, you’ll need more than a cropped smile.
Read What kind of business photography do I need?.
Do I really need professional photos?
Yes. Because your audience is judging your competence before they’ve read a single word. Professional images say, “I take this seriously.” Blurry selfies say, “I own a phone.”
Read Why professional photography is important for your business.
Planning your brand photo shoot
How far in advance should I plan my photoshoot?
At least a month ahead. You’ll need time to choose locations, outfits, props, and a photographer who actually listens. Last-minute panic rarely leads to confident photos.
Read How to plan a brand photoshoot that actually works for your business.
What should I wear?
Clothes that make you feel like yourself, but elevated. Think flattering colours, not fancy dress. Bring options so we can match different backdrops and moods.
See What to wear for a brand photoshoot.
How do I choose locations?
Pick settings that fit your brand personality. For some, that’s a polished office; for others, it’s a windswept Scottish hillside. The key is visual consistency, not weather optimism.
Read Seasonal brand photography in Edinburgh and The best locations in Edinburgh for brand photo shoots
During your brand photography session
What happens on the day of the shoot?
We’ll follow the plan, adapt for light and weather, and probably laugh more than you expect. My job is to direct gently so you look natural, not staged.
For an example of what a full shoot day looks like in practice, read about my Transcend brand photography package, which gives plenty of time for direction, creativity, and moments that feel absolutely genuine.
How do I relax in front of the camera?
You don’t need to “pose”. You just need to breathe and trust me to keep the awkwardness levels low. (No jazz hands. I promise.)
Read I’m not photogenic – and other lies we tell ourselves, and How to feel confident in your photo shoot.
After your brand photo shoot
How long until I receive my images?
Usually within two weeks, depending on the package. I’ll curate and edit so you receive a polished, versatile image library – not 400 near-identical options.
Read Why I provide a curated collection of brand photographs.
How should I use my new photos?
Everywhere you want people to recognise you – your website, social media, newsletters, and press features. Consistency is what turns images into brand identity.
Read How to use brand photos strategically.
How often should I update my brand photography?
At least once a year, or sooner if your business, branding, or haircut changes dramatically. Fresh images signal that you’re still active and relevant.
Download my free brand photography shoot planner for what to think about in advance.
Brand photography packages and pricing
What’s included in each session?
All sessions include a pre-shoot planning call, location and outfit guidance, and a professionally edited image library. The difference between packages is how much time we have and how many images you’ll receive.
Compare my Elevate and Soar brand photography packages.
Do you offer ongoing shoots or subscriptions?
Yes – my Seasonal and Signature Subscriptions give you fresh images every few months, so your marketing never looks outdated.
Read about my Subscription photography packages.
Do you do headshots too?
Yes. Headshots are perfect if you just need professional portraits for LinkedIn, your website bio, or press. We’ll still plan so they feel authentic, not corporate.
See my Headshots photography service page.
Still have questions?
If you’ve read this far and still aren’t sure what kind of session is right for you, let's talk.
You can get in touch here, or if you’d rather lurk quietly for a bit longer, read The ultimate guide to brand photography and business headshots in Scotland – it’s practically a degree in looking like a professional human online.
