My angle

Homeopathy: brilliant or bunkum?

I’m writing this on 10 April, at the start of 2022’s World Homeopathic Awareness Week. But first, let me take you back to the mid-90s …
Homeopathy: brilliant or bunkum?

Marketing and branding

How to use awareness days in your content marketing

Have you ever wondered how to use awareness days in your content marketing? A lot of small business owners aren’t too sure how to do this – if you’re one of them, read on to find out simple it is and how it can really blast through your writer’s block!
How to use awareness days in your content marketing

Mindset

Good luck or bon courage?

I know why people say it. It’s just something “nice” to wish folks, isn’t it? It’s always said with the very best of intentions.
Good luck or bon courage?

My angle

Photographing Christmas: 6 top tips

Photographing your family Christmas – find out here how to capture Christmas in photographs and still be present to enjoy the moment. 6 top tips to make sure you think properly about what you want to do, and then how to do it!
Photographing Christmas: 6 top tips

Marketing and branding

What’s your “why”?

Running a small business can feel noisy and demanding. Having a clear sense of your “why” won’t fix everything, but it can make decisions easier and work feel more grounded.
What’s your “why”?

Marketing and branding

5 marketing strategy mistakes you can’t afford to make

Do you feel like your business is lurking in the shadows, unseen by potential clients or customers? How’s your marketing strategy looking? Does it sell you? Here at some common marketing strategy mistakes you might be making – and how to fix them.
5 marketing strategy mistakes you can’t afford to make

Brand photography

Prepare for your brand photoshoot – 5 top tips

Personal branding photography is an important investment and you need to prepare for your brand photoshoot properly to play your part in making sure that, between us, you and I create photos you’re proud to share and that will appeal to your audience and ideal clients. Here’s how.
Prepare for your brand photoshoot – 5 top tips

Marketing and branding

Why is professional photography important for your business?

If you’ve been thinking for a while that you need to be photographed professionally for your business, you’re dead right. High quality professional photography is a huge asset – here’s why this business expense should be at the top of your list.
Why is professional photography important for your business?

Marketing and branding

Your social media visuals

Competition’s fierce, so your social media visuals simply have to be up to scratch to communicate what you and your business are all about to a digitally distracted audience. Find out why your visuals are so crucial and why it’s crucial they’re consistent.
Your social media visuals

Brand photography

Mood boards for personal branding photography

The Pinterest board you’ll create before our shoot planning session will hold exactly 25 photographs picked by you which, viewed as a collection, exemplify the kind of look and feel you’re going for. Find out why a mood board like this is so vital – and how to create one!
Mood boards for personal branding photography