What’s YOUR why in your business? What made you do what you do? I’m a personal branding photographer in Edinburgh and there are a few reasons I do what I do …

What’s your why?

Do you feel like your business is lurking in the shadows, unseen by potential clients or customers? How’s your marketing strategy looking? Does it sell you? Here at some common marketing strategy mistakes you might be making – and how to fix them.

5 marketing strategy mistakes you can’t afford to make

Personal branding photography is an important investment and you need to prepare for your brand photoshoot properly to play your part in making sure that, between us, you and I create photos you’re proud to share and that will appeal to your audience and ideal clients. Here’s how.

Prepare for your brand photoshoot – 5 top tips

If you’ve been thinking for a while that you need to be photographed professionally for your business, you’re dead right. High quality professional photography is a huge asset – here’s why this business expense should be at the top of your list.

Why is professional photography important for your business?

Competition’s fierce, so your social media visuals simply have to be up to scratch to communicate what you and your business are all about to a digitally distracted audience. Find out why your visuals are so crucial and why it’s crucial they’re consistent.

Your social media visuals

The Pinterest board you’ll create before our shoot planning session will hold exactly 25 photographs picked by you which, viewed as a collection, exemplify the kind of look and feel you’re going for. Find out why a mood board like this is so vital – and how to create one!

Mood boards for personal branding photography

Fear can be one of the most crippling influences on your business success. If you’re a one-person service business entrepreneur, it’s definitely time you told fear to GTF.

Fear: chuck it in the f**k-it bucket

All of my personal branding sessions take place at specially selected locations, and I use natural light as much as humanly possible. I don’t offer studio shoots – they’re okay for straight headshots, but for full personal branding sessions, we need your location to do some of the work! Here’s how we decide on the perfect places to go.

The best locations in Edinburgh for brand photo shoots

When the world seems to be in flames out there at the moment, concentrate hard on what YOU can control. Do you have a post-covid exit strategy? You know, for exiting lockdown and all these restrictions and getting yourself properly back out there? If not, you need to start thinking about this sooner rather than later, and take the opportunity of the current slowdown to lay groundwork for coming back stronger than ever. There’s every chance that if you don’t, your competitors are.

Shit-show to shit-hot: your post-covid exit strategy

MY happy journal MAGICAL  GIFT  GUIDEPHOTOGRAPHY  BY  DONNA  GREEN Download your own copy now! A Christmas message from Kirsty Bell at My Happy Journal Hello and welcome!Come away in. It’s so nice to see you. Have a seat, perhaps over there, yes there, the cosy comfy chair with the extra plump cushions and Christmas blanket.

My Happy Journal’s Magical Gift Guide