Competition’s fierce, so your social media visuals simply have to be up to scratch to communicate what you and your business are all about to a digitally distracted audience. Find out why your visuals are so crucial and why it’s crucial they’re consistent.
Practical guidance for clearer visibility and stronger branding
Running a service-based business means balancing visibility with limited time and energy. Most people want their work to be understood properly, their brand to feel coherent, and their images to do their job without constant reworking or second-guessing.
This blog exists to support that.
Here you will find practical writing on brand photography, visibility, and brand clarity, shaped by my work with small business owners across Edinburgh and Scotland. The focus is always on usefulness - ideas you can apply, decisions you can make with more confidence, and explanations that remove unnecessary complexity.
You might find these posts particularly useful:
If you want to feel more at ease with visibility
Support for understanding common visibility blocks, easing self-doubt, and showing up in a way that feels accurate rather than forced:
If you want clearer, more intentional branding
Posts that help you clarify your message, understand what actually shapes a strong brand, and avoid common mistakes:
- Common branding mistakes (and why they matter)
- Why are brand values important? (also relevant here)
If you want to understand how brand photography works in practice
Straightforward guidance on planning a shoot and using images in a way that genuinely supports your business:
A small note before you go
If you find this kind of writing helpful, Light Notes is where I share similar ideas by email. Short, thoughtful notes focused on clarity, visibility, and using your brand assets well - something useful to carry into your week.
All blog posts
When the world seems to be in flames out there at the moment, concentrate hard on what YOU can control. Do you have a post-covid exit strategy? You know, for exiting lockdown and all these restrictions and getting yourself properly back out there? If not, you need to start thinking about this sooner rather than later, and take the opportunity of the current slowdown to lay groundwork for coming back stronger than ever. There’s every chance that if you don’t, your competitors are.
Update, 2026: this collaboration project is from pre-pandemic times and My Happy Journal has since ceased trading. A Christmas message from Kirsty Bell at My Happy Journal Hello and welcome!Come away in. It’s so nice to see you. Have a seat, perhaps over there, yes there, the cosy comfy chair with the extra plump cushions and
Hello all you fabulous Christmas fairies!From Kirsty Bell of My Happy Journal Thank you so, so much for responding to my post – we were blown away by how many of you would like to be involved!I am unbelievably excited about the opportunity to include your phenomenal products in our brand photography images and that
