Marketing and branding

What’s your “why”?

Running a small business can feel noisy and demanding. Having a clear sense of your “why” won’t fix everything, but it can make decisions easier and work feel more grounded.
What’s your “why”?

Marketing and branding

5 marketing strategy mistakes you can’t afford to make

Do you feel like your business is lurking in the shadows, unseen by potential clients or customers? How’s your marketing strategy looking? Does it sell you? Here at some common marketing strategy mistakes you might be making – and how to fix them.
5 marketing strategy mistakes you can’t afford to make

Brand photography

Prepare for your brand photoshoot – 5 top tips

Personal branding photography is an important investment and you need to prepare for your brand photoshoot properly to play your part in making sure that, between us, you and I create photos you’re proud to share and that will appeal to your audience and ideal clients. Here’s how.
Prepare for your brand photoshoot – 5 top tips

Marketing and branding

Why is professional photography important for your business?

If you’ve been thinking for a while that you need to be photographed professionally for your business, you’re dead right. High quality professional photography is a huge asset – here’s why this business expense should be at the top of your list.
Why is professional photography important for your business?

Marketing and branding

Your social media visuals

Competition’s fierce, so your social media visuals simply have to be up to scratch to communicate what you and your business are all about to a digitally distracted audience. Find out why your visuals are so crucial and why it’s crucial they’re consistent.
Your social media visuals

Brand photography

Mood boards for personal branding photography

The Pinterest board you’ll create before our shoot planning session will hold exactly 25 photographs picked by you which, viewed as a collection, exemplify the kind of look and feel you’re going for. Find out why a mood board like this is so vital – and how to create one!
Mood boards for personal branding photography

Mindset

Fear: chuck it in the f**k-it bucket

Fear can be one of the most crippling influences on your business success. If you’re a one-person service business entrepreneur, it’s definitely time you told fear to GTF.
Fear: chuck it in the f**k-it bucket

Brand photography

The best locations in Edinburgh for brand photoshoots (and how to choose yours)

Choosing a brand shoot location is not about finding somewhere pretty. It is about choosing a setting that supports your message, your comfort, and your marketing. This guide explains how I help clients pick Edinburgh locations that feel natural, usable, and strategically right.
The best locations in Edinburgh for brand photoshoots (and how to choose yours)

Marketing and branding

Shit-show to shit-hot: your post-covid exit strategy

When the world seems to be in flames out there at the moment, concentrate hard on what YOU can control. Do you have a post-covid exit strategy? You know, for exiting lockdown and all these restrictions and getting yourself properly back out there? If not, you need to start thinking about this sooner rather than later, and take the opportunity of the current slowdown to lay groundwork for coming back stronger than ever. There’s every chance that if you don’t, your competitors are.


Shit-show to shit-hot: your post-covid exit strategy