What kind of business photography do I need?

Let’s start with the foundations.

Your photographs should express who you are, what you do, and why that matters to your ideal clients. That could mean capturing warmth, confidence, creativity, calm, expertise, or a combination of these (and other) things. 

Do you want your photos to show you as warm and approachable? Bold and authoritative? Friendly and fun?

Your images should reflect your brand personality, values, and the kind of energy you want to project. That means we need to choose a package that gives you the right mix of shots – that conveys not just how you look, but what you stand for.

If you're only looking for a few polished headshots, my Headshots package might be enough. But if you want to tell a fuller story – including showing your processes, space, values, or team – you'll need something broader. That’s where my Elevate, Soar, or Transcend packages come in.

If you just want to update your LinkedIn profile, three great photos might be plenty.

But if you're posting regularly on LinkedIn or Instagram, writing weekly email newsletters, running workshops, or launching offers, you’ll need a wider mix of images across different themes and formats.

Ask yourself: how often will I need new images, and how varied should they be?

• Elevate works well as a one-off boost or a quick refresh
• Soar gives you a consistent content library for the next 6–9 months
• Transcend gives you all the variety you need to fuel your business for a year or more

Images for a specific event, campaign, or product launch don’t need to last forever, but a longer-term brand image library can be a huge asset.

My Elevate package gives you a sharp, stylish starter set that works well for short-term needs or first-time shoots in Edinburgh or across Scotland. But if you want a content bank that supports 6–12 months of marketing, choose Soar or Transcend.

Seasonal subscriptions are another smart move if you want to stay visually current throughout the year. Explore the options on my brand photography subscriptions page.

This one's key.

Different platforms need different styles and shapes of images. For example:

• LinkedIn needs crisp, professional headshots
• Instagram benefits from detail shots and portrait orientation
• Pinterest requires vertical images with space for text
• Websites often need wide, horizontal banner images with clean space for copy

If your photos need to work hard across many platforms, you’ll want a larger, more diverse collection. Soar or Transcend are ideal here.

If you're using your photos mainly on your website and social media, you’ll need a mix of orientations (horizontal and vertical), some clean space for text overlay, and images that crop well.

But if you also want to use them for press, speaking gigs, digital products, or Pinterest, we’ll need to be even more intentional. (Did you know Pinterest recommends 2:3 image ratios with space for text overlays?)

If you're not sure how to plan images for different platforms, my blog post here might be useful: How to use brand photographs strategically

This is where things move beyond just portraits.

If you run seasonal offers, work outdoors, or simply want your content to feel fresh throughout the year, a subscription might be your best bet.

Having four seasonal shoots over 12 months means your visuals stay relevant and engaging, and it spreads the cost too. Take a look at my Subscription packages to find out more.

Do you need photos that show your workspace, your products, or the experience of working with you? Do you want images that show your hands at work, your clients in action, or the behind-the-scenes of your business?

That’s brand photography – not headshots.

The more of your process you want to document, the more time and image variety you’ll need. We can absolutely do that with Soar or Transcend, both of which allow for multiple themes, locations, and stories.

The right setting can help make this feel even more authentic. If you’re not sure where to begin, my guide to the best locations in Edinburgh for brand photo shoots explains how to choose a space that enhances your story.

Let the viewer imagine him or herself there with you. That’s how genuine connection starts.

When you're launching a new look, changing direction, or repositioning yourself in the market, your visuals need to match the shift. Big changes in your business deserve a well-thought-out, high-quality image bank. Maybe you’re redoing your website, launching a new product, or getting ready for press features and guest speaking gigs.

This is the moment to go all in, and that’s exactly what Transcend is for. It gives you up to a full day of photography in Edinburgh or elsewhere in Scotland, three locations, multiple outfits, and enough images to carry you through a major refresh.

If you’re working with a designer or copywriter, we can co-ordinate to make sure your new photos align with the full picture.

(Pro tip: great brand photography helps your designer do even better work. Here’s how I collaborated with a designer on my own rebrand.)

If you’re short on time or just dipping your toe in, my headshot package is a brilliant place to start.

In fact, either of my Headshots or Elevate packages would be perfect for easing in gently. You’ll still get standout images, and you’ll get a feel for how powerful brand photography can be.

We’ll choose a single location in Edinburgh or elsewhere in Scotland, and you’ll get three professionally edited images that look natural, confident, and true to you. It’s also a great option if you’ve just updated your appearance, changed jobs, or need a quick refresh for LinkedIn.

And if you’re dating again and want something more relaxed but still professional, have a look at my dating profile photography service.

Maybe you’ve already worked with a brand strategist or have a marketing team who know exactly what your campaign requires. Or perhaps your needs don’t fit neatly into a package.

That’s absolutely fine – just get in touch. I’m happy to create something bespoke.

Every package includes planning support, but the more in-depth the session, the more strategy we’ll cover.

If you’d like input on locations, outfits, props, and messaging, we’ll dig into all of that together. I bring my experience not just as a photographer, but as a strategic branding expert so you get more than just beautiful photos. You get images that work.

The planning process itself can often bring extra clarity that my clients didn't expect. If you value having my expertise to guide you through the process, consider either Soar or Transcend.